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Gerhard Berger explains determination to promote DTM to ADAC

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Final Friday, it was introduced that ADAC has acquired the brand rights to the DTM and can change into the promoter of the championship from 2023.

It adopted Berger dissolving DTM’s parent body ITR, of which he was the only real proprietor, amid uncertainity over producing sufficient income to cowl its prices subsequent yr.

Berger saved a low-profile in the previous few weeks as he negotiated a cope with ADAC, which operates the GT Masters collection that additionally runs on the GT3 formulation.

However the Austrian has given a primary interview because the sale to Motorsport.com’s sister title Motorsport-Whole.com, the place he lined all kinds of subjects in regards to the DTM and his personal involvement in the way forward for the collection.

Berger defined that ITR had “managed higher than anticipated” underneath the “particular problem” posed by the pandemic and refuted recommendations that it lacked the cash to proceed.

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“There was no cash lacking,” he mentioned. “The previous years went in response to plan or higher than anticipated. You may solely estimate the longer term.

“That is why it is inconceivable to say upfront how a lot cash would have been lacking. However what I can say is that this: As an entrepreneur, I seemed forward responsibly and took the required measures.”

Nevertheless, Berger mentioned  “a further hurdle has been added to the budgeting” for 2023 because the under-development DTM Electrical collection “was now additionally within the focus of the discussions” with sustainability more and more “a vital situation for a lot of firms to take part within the DTM”.

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DTM Electrical

Picture by: Alexander Trienitz

“The hyperlink with this mission was the precondition for acquiring the complete sponsorship price range,” Berger mentioned.

“On the similar time, the financing of DTM Electrical itself turned out to be tougher than anticipated. All in all, this meant that the financial danger for 2023 turned too nice.

“The main focus of the investor talks was DTM Electrical, for which we’re about to construct the prototype. We held a number of talks with worldwide events.

“Amongst others, we had already come very far with Varta as a battery companion, along with Schaeffler and Mahle. Nevertheless, we had been finally turned down there.”

Berger mentioned that he was “happy with the end result of the negotiations” with the ADAC, believing the DTM to be “in the correct palms with ADAC for the long run”, as its intensive motorsport expertise within the German-speaking area was “a decisive benefit that spoke in favour of the ADAC”.

“ADAC not solely has the expertise, but in addition established, functioning buildings within the area of motorsport and the required know-how to make the absolute best use of synergies,” he defined.

“So far as I do know, there have already been talks with ADAC earlier than my time [Berger was DTM boss from 2017 to 2022]. Nevertheless, a end result has solely been reached now.

“The implications of just about two and a half years of pandemic and the final total financial scenario has made the necessity to leverage synergies even clearer. That’s the reason the talks had been additionally very constructive from each side – aside from the truth that different folks had been now sitting on the negotiating desk.

Gerhard Berger, ITR Chairman

Gerhard Berger, ITR Chairman

Picture by: Alexander Trienitz

“As well as, there have been repeated requests from the companions, sponsors, groups and producers to enter into dialogue with the ADAC to be able to be a part of forces and create one contact level.”

Berger revealed that the ADAC “refused to take over ITR throughout the negotiations as a result of it has its personal workers and buildings”.

DTM Electrical, he added, “will not be a part of the switch of trademark rights” to ADAC.

“Subsequently, we are going to sit down with our companions within the subsequent few weeks to debate the following steps,” he mentioned.

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