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Germany. Nike will replace Adidas – the German Football Association DFB has signed a contract with the American giant

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The German Football Association (DFB) announced that it has signed a contract with the American company Nike. The agreement will enter into force from 2027. This will mean a big change in German football, because after over 70 years, cooperation with the domestic Adidas will end. The matter was commented on by German Minister of Economy Robert Habeck.

Nike will be the equipment supplier for all national teams under the patronage of the DFB in 2027-2034. According to representatives of the German football federation, the choice of the American giant's offer was determined by the most advantageous offer in the tender.

“Nike presented by far the best offer in economic terms and also convinced with its substantive vision, which provides for a clear commitment to promoting amateur sports and the sustainable development of women's football in Germany,” said Holger Blask, president of DFB GmbH & Co., quoted in the release. . KG. It is a subsidiary of DFB, which is responsible, among others, for: for marketing.

The announcement did not specify the amount of the contract. According to the German newspaper “Handelsblatt”, Nike will pay over 100 million euros per season, which is twice as much as Adidas paid. This means that the German federation will receive a total of over EUR 800 million for the eight-year contract.

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A revolution in German football

This is a revolution in German football, which has been associated with Adidas for over 70 years. As Reuters recalled, it was in the uniforms of this German company that the national team of our western neighbors won the title of world champions four times. For the first time in 1954.

“By December 2026, we will do everything in our power to achieve joint success with our long-term and current partner Adidas, to whom German football owes a lot after more than seven decades (of partnership),” said DFB president Bernd Neuendorf.

German national team coach Julian NagelsmannEPA/RONALD WITTEK

German Economy Minister Robert Habeck told the German news agency DPA on Friday that he found it “hard to imagine” a change. He described the partnership between Adidas and the German federation as “an element of German identity.” – I would like a little more local patriotism – added Habeck.

Not only the German national team

Adidas said it received information about the decision of the German football federation on Thursday. “We have a valid contract with the German Football Association DFB until the end of 2026,” recalled the German giant.

Thus, the senior German national team will play with Adidas equipment again during this year's European Men's Football Championship, which will be held in our western neighbors. The first match of the tournament is scheduled for June 14.

Adidas will provide kits for the six teams that have already qualified for the championship. In addition to the German national team, these will be: Belgium, Spain, Hungary, Italy and Scotland.

The German national team will wear such shirts at this year's championshipEPA/CHRISTOPHER NEUNDORF

Adidas will also have the chance to accompany the German national team during the 2026 football World Cup. As long as this team qualifies for the tournament.

Puma is also present in national football. The brand supplies equipment for football teams, including: Austria, Iceland, Czech Republic, Switzerland and Serbia. Another well-known manufacturer, Macron, has contracts with, among others, with the federations of Albania, Armenia, Bulgaria and Georgia. The Polish Football Association has signed an agreement with Nike. The American giant has signed contracts with several countries, including Brazil, France and England.


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