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Friday, July 19, 2024

Google is killing infinite scroll on search outcomes

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A Google spokesperson reportedly told Search Engine Land that steady scroll is being eliminated right this moment from desktop search outcomes, whereas the function shall be faraway from cellular outcomes “within the coming months.”

As an alternative on desktop shall be Google’s basic pagination bar, permitting customers to leap to a selected web page of search outcomes or just click on “Subsequent” to see the following web page. On cellular, a “Extra outcomes” button shall be proven on the backside of a search to load the following web page.

Google told Search Engine Land that “this alteration is to permit the search firm to serve the search outcomes quicker on extra searches, as an alternative of robotically loading outcomes that customers haven’t explicitly requested.”

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