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Tuesday, May 21, 2024

Google is opening up Fitbit Premium metrics to nonsubscribers

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Fitbit customers haven’t been too pleased as of late, however whereas there’s lots that Google may do to make issues higher, its newest announcement ain’t it.

At its The Check Up occasion earlier at the moment, Google introduced it’s opening up extra of Fitbit’s Well being Metrics Dashboard to nonsubscribers. The corporate says that any person with a suitable machine — aka a Pixel Watch or Fitbit machine — will be capable of view their every day, weekly, month-to-month, and 90-day developments for respiration fee, coronary heart fee variability, pores and skin temperature, oxygen saturation, and resting coronary heart fee. Nonsubscribers can even get customized insights every time their knowledge deviates from their long-term baselines.

It’s all the time good to see firms add additional worth to free tiers. That stated, this transfer isn’t essentially about that. At at the moment’s occasion, Google hinted that rising accessibility helps with product and have growth. It additionally touted Fitbit’s achievements in creating an FDA-cleared passive A-fib monitoring algorithm, and the insights gleaned from Fitbit’s Sleep Profile feature. From the occasion, it’s not exhausting to see what Google views as Fitbit’s biggest strengths.

It’s additionally an indication that Google doesn’t absolutely grasp what Fitbit’s greatest issues are proper now.

For starters, at the moment’s announcement isn’t as spectacular because it may appear at first look. When the Well being Metrics Dashboard was initially launched, it was a Premium exclusive. Then, in 2021, Fitbit expanded access to the dashboard throughout a few of its older merchandise and allowed nonsubscribers to view their every day and seven-day developments. What at the moment’s transfer actually does is add 30-day and 90-day pattern views and any related insights that include longer-term monitoring. It was solely a matter of time earlier than these metrics have been moved out from behind the Fitbit Premium paywall.

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That trajectory additionally implies that knowledge itself isn’t sufficient to maintain Fitbit customers completely happy and keen to cough up the $80 annual Fitbit Premium price. Over the previous month, Fitbit has skilled several server outages and angered longtime users who have been followers of its neighborhood options, which shall be sunsetted later this month. On boards and social media, Fitbit customers have additionally shared tales of lower than stellar customer support interactions, significantly relating to failed attempts at returning recalled Fitbit Ionic watches.

Fitbit has been a frontrunner in well being tech software program for the previous decade. Nevertheless, these nifty options and FDA-cleared algorithms have been born from the info of thousands and thousands of lively Fitbit customers, a lot of whom are more and more fed up and have advised The Verge that they’re considering alternative options. Google is true that to proceed innovating within the area, Fitbit (and thereby Google) wants a powerful, loyal person base to tug knowledge from. However eradicating metrics from behind paywalls will solely achieve this a lot. Fixing server issues, providing options to legacy options, and resisting the urge to vary an excessive amount of ? That’ll in all probability go lots additional in conserving the Fitbit trustworthy completely happy than a couple of additional knowledge factors.

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