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Tuesday, June 18, 2024

Google is able to fill free streaming TV channels with adverts

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Google says there are 20 million month-to-month lively Google TV and Android TV OS units, a big determine for advertisers to contemplate. The attain can go even additional when together with YouTube, which reaches over 150 million month-to-month lively viewers in the lounge. Google Adverts and Google Show & Video 360 customers can develop their campaigns to incorporate the Google TV community by checking a brand new field underneath YouTube & Google. Google Adverts can unfold throughout networks on Google TV, and embody Google-owned advert stock in third-party apps.

In response to Google, viewers of Google TV’s free channels watch on common 75 minutes per day. FAST channels are growing fast because it’s the closest factor to paid cable service with out the invoice, and whereas the content material is generally reruns, typically individuals simply need that old-school background noise — an ideal place for adverts.

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