UK soap sales have halved in six months, according to The Guardian. The poorest Britons give up buying basic hygiene products because of the ubiquitous high prices.
Sales of hand wash liquids fell by 23%, bath liquid by 35% and shower gel by 1%. – mentions The Guardian. Only in the case of hand disinfectants, sales increased by 29 percent.
A significant drop
According to a report quoted by The Guardian, Reapp’s significant drop in sales is related to the ubiquitous high prices. “Shopers have to make tough decisions about household items,” says James Lamplugh, Reapp’s chief commercial officer.
– We are observing significant decreases in sales, despite the reduction in the prices of these products. This means that consumers are most likely to limit the purchase of items that are not considered essential, he explains.
They can’t afford hygiene
According to last year’s report by Hygiene Bank, as many as 3.2 million British adults are affected by “hygiene poverty”, and 12% of them live in poverty. of them admitted that they avoided social gatherings as a result of hygiene problems. Their daily struggle to buy essentials such as soap and deodorant is having a devastating impact on their daily lives, the report found.
– This problem is much more widespread than we feared. It is also becoming more serious and affects the poorest to a great extent, says Ruth Brock, director of the organization.
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