Grocery shopping is getting more expensive. The average price of a basket has broken through another barrier

“The biggest increase average price the shopping cart took place online Net (9.15 percent), while the largest decrease was recorded in Intermarche stores (-4.03 percent). In annual terms, the increase in the prices of the products examined was observed in 9 out of 13 analyzed chains. The largest increase in the basket price was recorded once again in the chain Lidl, in which the average basket price in July 2024 was higher by as much as PLN 69.47 than in 2023, i.e. by 27.98 percent,” the report indicated. A price drop was observed in 4 stores, including: Selgros Cash & Carry (-6.80%), Macro Cash & Carry (-5.02%) and Intermarché (-4.03%). The average value of a shopping basket increased in July year-on-year by 0.21%, from PLN 300.58 to PLN 301.22.

According to the presented analysis, for a basket based on lowest prices products reported from all locations of the surveyed chains we could pay PLN 215.64 (PLN 8.35 more than in June this year), while assuming highest prices – PLN 359.45 (PLN 2.00 less than in June this year). The difference between the cheapest and most expensive basket in July this year amounted to PLN 143.81 and is PLN 10.35 lower than in June this year. In annual terms, the sum of the minimum basket in July 2024 was 4.42 percent lower than a year ago, while the maximum basket was 2.16 percent cheaper in July 2024 than in 2023.

– We believe that by the end of the holidays, customers will be feel higher purchasing costs. Retail chains, with the end of the holidays and the beginning of the new school year, will be conducting intensified activities related to the fight for customers. During this time, promotions and special campaigns are possible, but customers should not count on spectacular price reductions for now – commented Kamil Kruk from ASM Sales Force Agency.

As reported, the July study shows that the leader in terms of the lowest prices is still Auchan. The average cost of a shopping basket in this chain was PLN 252.73, which is PLN 20.82 (8.98 percent) more compared to the cheapest basket in June this year, which also belonged to this chain a month ago. Second place was taken by Ladybird (the basket cost 10.71 PLN more), and the third one Macro Cash and Carry (36.42 PLN more than in Biedronka). The highest value of the shopping basket in July this year was recorded in the Netto chain, where the analysed set of products cost 332.62 PLN.

A comparison of product category prices determined on the basis of 40 selected products showed that in July this year, 5 out of 10 analysed product categories saw a year-on-year price increase. Beverage prices have gone up the most (20 percent); prices also went up dairy products, sweets, bulk products and stimulants and Beer. On a year-on-year basis, the largest price declines were recorded by Fat products (18.68 percent). Prices also dropped household chemicals and cosmetics, food additives, meat, cold cuts and fish and frozen food.

In July this year, Auchan was the leader in terms of minimum product prices, offering 18 products at minimum prices. Biedronka came in right behind it with 6 products with the lowest prices, and the next places were taken by: Intermarche (4 products) and Selgros Cash & Carry (3 products). Kaufland and Makro Cash & Carry chains had 2 cheapest products each, while Aldi, Carrefour, Dino, E.Leclerc, Netto and POLOmarket stores had 1 product each.

The most expensive products tested (25) could be found in the Netto chain in July this year. POLOmarket (6 products) and Dino (5 products) were next in line. The next on the list were: Carrefour, Kaufland, Selgros Cash & Carry (4 products each), Aldi and Lidl (3 products each) and Biedronka, E.Leclerc and Intermarche with 1 product with the highest price out of 40 analyzed – the report indicated.

The Shopping Basket Study and Report analysed the prices of a sample shopping basket, which included the most popular FMCG products from basic categories – dairy, meat, cold cuts and fish, beverages, sweets, beer, household chemicals, cosmetics and others. ASM Sales Force Agency examines the prices of the same 40 products in 13 retail chains, both in traditional stores and in the e-commerce channel. The study includes a comparison of prices of analogous FMCG products (the same brands and weights) from different categories, in stationary stores, online stores and so-called hybrids, i.e. chains conducting both online and offline sales.