A part of a brand new B2B part of the Awards designed to reward excessive achievers from throughout the broader motorsport business, the shortlist for the Model Partnership Award featured imaginative sponsor activations from Formulation 1 and Formulation E.
The nominees alongside Gulf have been Hilton for his or her Night time at McLaren marketing campaign, CM.com for his or her fan-friendly activation on the Dutch Grand Prix and Dow Chemical for his or her work with Jaguar TCS Racing in Formulation E.
“It has been nice to have Williams on the journey with us this previous yr,” mentioned Gulf Vice President Sacha Davis. “It is not nearly our heritage in racing because the 60s, however bringing the followers into it.
“It has been very a lot round each single flip we have made not simply model execution, however taking these followers with us.”
The Award was voted on by a panel of six judges drawn from throughout the motorsport business, chaired by former Alpine and Aston Martin F1 crew principal Otmar Szafnauer. The panel included motorsport sponsorship specialists Matthew Marsh and Melissa Berry, former F1 government Kate Beavan, now with Greater than Equal, analysis guru Nigel Geach and motorsport adviser and former CEO of FIA WEC Gerard Neveu.
The judging standards aimed to recognise a model that has made extremely efficient use of a motorsport platform to convey its model message and so as to add worth to the crew, driver or sequence it partnered with. The successful sponsor’s activation can have proven excessive ranges of creativity, scope and execution.
The judges have been impressed by the execution of the Gulf marketing campaign, assisted by their company CAA, and by the best way it grabbed consideration and added worth to their partnership with Williams F1 Group.
CM.com have been additionally extremely counseled by the judges.
Additional awards determined by skilled judging panels embody the Aston Martin Autosport BRDC Younger Driver of the 12 months Award, the Autosport Williams Engineer of the Future Award, the Autosport Gold Medal incorporating the Gregor Grant Award for lifetime legacy, the John Bolster Trophy for technical achievement, the Pioneering and Innovation Award, Second of the 12 months, and Promoter of the 12 months.
To seek out out who our different Award winners are, go to autosport.com/awards.