The American-owned outfit is bringing a significant improve to its VF-23 for the Austin weekend which it hopes will assist it make some progress after a difficult 2023 marketing campaign thus far.
However in addition to the shift in the direction of a Pink Bull-style idea, the vehicles of Kevin Magnussen and Nico Hulkenberg may even be painted in a particular version livery, which incorporates the tagline ‘We The Individuals’ from the opening line of the US structure.
Past the US really feel of its livery, Haas may even reveal a tweak in honour of title sponsor Moneygram on the Thursday earlier than monitor motion will get underway.
Haas boss Guenther Steiner stated that the selection of a Stars and Stripes-themed livery was chosen intentionally amid a renewed concentrate on American groups in F1 following the potential deliberate entry of Andretti.
“There’s clearly a variety of discuss American groups proper now, however we’re nonetheless presently the one American crew on the Method 1 grid,” stated Steiner.
Haas F1 Crew, US GP livery rendering
Picture by: Haas F1 Crew
“Many have stated for years that we haven’t exploited that reality, however I’ve all the time stated that’s as a result of we wish to earn credibility throughout the paddock first. We’ve been by way of quite a bit in our quick time, however alongside the way in which have amassed a really loyal, and rising fanbase, and we wish to acknowledge them.
“Sure, it’s some good advertising, however anybody who works with my crew is aware of how passionate they’re, and the way humorous and real our followers are. This race is devoted to them as, we the folks, make Haas what it’s.”
Haas has additionally outlined the extent of the improve bundle that it’s bringing to Austin, with virtually all the bodywork of the automobile having been modified.
The developments will embody enhancements to the ground, engine cowl, sidepod inlet, sidepods, quarter panel and padding gills.
Magnussen stated that, whereas the adjustments might not carry a right away dramatic change in fortune, they had been crucial for serving to the squad perceive a greater route for 2024.
Haas F1 Crew, US GP livery rendering
Picture by: Haas F1 Crew
“I’d be mendacity if I didn’t hope it’s going to give us an enormous enchancment, however I believe there’s really a second ingredient to bringing this improve, which is to analysis for subsequent yr,” he stated.
“I believe we’re all secretly hoping it performs higher than what we presently have however really the larger goal with that is the analysis and the training we are able to do for subsequent yr’s automobile.
“I believe it’s been clear that in very particular circumstances our automobile can carry out, but it surely’s a too slender window and we have to broaden it and make it extra consumer pleasant and compliant with an even bigger number of tracks and circumstances. Hopefully we’ll have the ability to comply with simpler and be extra pleasant to tyres.”