Italy is the queen of Europe in terms of tourist reputation – announced the Italian Opinion Research Institute Demoskopika in a report, citing the highest result in the ETR (European Tourism Reputation) classification. The next places were taken by Spain and Germany.
Italy they rank first in Europe as a country – the travel destination most frequently searched for on the Internet, as well as in terms of popularity and trust of tourists.
The “most desired and most popular” travel destination
Tourism Minister Daniela Santanche expressed satisfaction with Italy’s primacy, emphasizing that the country is the “most desired and most popular” travel destination in Europe. This, she added, allows us to look into the future with optimism. – But it’s not enough for us to be the most wanted target online. We can’t stop there. We must strive to present an even better tourist offer in terms of its richness and quality in order to be not only the sexiest destination on the Internet, but also the most frequently chosen one, said the head of the ministry. The report also analyzed the reputation of individual Italian regions. Here, Trentino-Alto Adige is in first place, especially visited in winter by hundreds of thousands of tourists and skiing enthusiasts from many countries. The second place in the reputation ranking was taken by Sicily, and the third by Veneto.
The Ministry of Tourism emphasizes that last year was exceptionally good, and the number of tourists exceeded the pre-pandemic level in 2019.
Main photo source: Shutterstock