Not agritourism or camping anymore – during this year’s holiday, Poles more often looked for hotels on the Internet. However, when it comes to foreign air travel, Greece became the new leader in July.
A year earlier, agritourism was the most popular among the terms entered by users into the Polish version of the Google search engine. The keyword “agritourism” in terms of searches increased by 32 percent. compared to 2019. As in the case of campsites, where the number of searches increased by 46%. compared to 2019 – according to internal Google data.
What terms did Poles search for in the context of holidays?
– According to the analysis carried out in the last days of August this year, the trend of fascination with agritourism and motorhomes from last year still remains with us, but year on year both categories recorded a slight decrease in the context of searches. Here, respectively, 9 percent and 7 percent for July year-on-year – said Jacek Bisiński, Travel Consultant at Google.
However, in terms of searches in July this year. Hotels are back in favor. – The interest in hotels in Poland definitely shows the highest growth dynamics among other types of accommodation, almost 30 percent in July year on year – explained Bisiński.
– Poles were even more eager to search for domestic destinations, comparing July 2021 to May 2021. Currently, searches for travel terms related to Poland constitute 77 percent of searches, and in May it was 69 percent – said Bisiński.
Foreign travels – what are we looking for?
As he noted, in the case of air travel abroad, Greece became the new leader in July, dethroning Italy, which “fell” to the 5th position compared to May 2021. – We are still willing to look for air travel to Croatia, Turkey and Spain – he added.
In the case of popular slogans in the travel category, the highest year-on-year dynamics are shown by hotel-related slogans, eg “Hotel Gołębiewski Wisła” or the phrases accommodation + big city, eg “Wroclaw accommodation”.
– On the other hand, phrases related to summer houses (for example, “cottages in Kashubia”, “cottage in the bieszczady”) or slogans related to camping sites (for example, “camping site”, “Masuria camping”) are less and less popular – summed up Bisiński .
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