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Wednesday, June 19, 2024

How PUMA is taking over the gamer-to-racer problem in motorsport

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Racewear large PUMA created over 100 bespoke race fits, tailor-made to the actors’ frames, plus a whole bunch of racewear objects for the manufacturing of Gran Turismo: Based mostly on a True Story – the brand new movement image which is predicated on the unbelievable true story of a workforce of unlikely underdogs – a struggling working-class gamer, a failed former racecar driver, and an idealistic motorsport government. Collectively, they danger all of it to tackle probably the most elite sport on the earth.

Gran Turismo: Based mostly on a True Story is all in regards to the ‘Gamer to Racer’ journey, which is mirrored by Puma’s personal main function within the motorsport world.

Utilizing its experience in sportswear, PUMA blended the worlds of bodily and esports competitors, collaborating with skilled groups to assist enhance efficiency, and in flip PUMA has fortified its standing as a market chief that resonates with a contemporary digital athlete that additionally strives to take their abilities to the monitor.

This programme is strengthened by PUMA’s close to 40-year presence in motorsport, whereas the PUMA is now a key determine within the pinnacle of motorsport working with famous person drivers and groups.

“I believe again within the day, it was a enterprise case of working along with the perfect automobile producers on the earth, and an space the place we had the chance to essentially affect and change into kind of the primary sports activities attire model getting into that space,” says PUMA Motorsport’s Head of Advertising and marketing Mathias Wendholt.

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“These days, offering race gear to the groups and to the athletes, it is not simply growing a race go well with – it is greater than this. We now have our personal manufacturing facility in Italy that specialises in growing the perfect race gear for the perfect groups on the grid.


“Yearly this workforce is developing with improvements to make the groups even sooner, instance is, that they at all times attempt to discover methods to lower the load of the race fits and footwear with out compromising the safety of the gear.

“Listening to the drivers and groups, being revolutionary and at all times making an attempt to push the boundaries is a giant USP in comparison with different manufacturers who’re making an attempt to faucet into the motorsport space.”

This extends to PUMA’s choices for the burgeoning sim racing sector, with a set of clothes developed particularly for the world’s finest digital racers. These mix efficiency with consolation to make sure full freedom of motion behind the wheel.

However PUMA hasn’t stopped there – which is the place its connection to sim racing is ever-present. Its involvement in sim racing as a sponsor and a competitor is one avenue that PUMA has moved into, which enhances its assist of younger drivers in the actual world.

This assist exhibits the model’s dedication to enjoying its half within the nurturing of rising expertise in racing, and PUMA kits out these potential champions with bespoke racewear and gear to make sure they’ve the fitting gear for the job – all the way in which from gamer to racer, as seen on the massive display screen in Puma’s of their collaboration with Gran Turismo: Based mostly on a True Story.

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