Iga of Świątek can definitely be considered as an international ambassador. Companies are more and more willing to sign large contracts with her, it is gaining immense popularity on the web. It affects how people perceive tennis today.
Iga Świątek the most influential woman of Polish sport and business
The sports, marketing and social value of Iga Świątek are noticeable to the naked eye. It also did not escape the organizers of the TOP50 plebiscite of the most influential women in Polish sports business SportMarketing.pl portalwho placed the tennis player first on the list.
In 2024, Świątek won four WTA 1000 rank tournaments, Grand Garros Grand Slam and won the bronze of the Olympic Games in Paris. With the Polish national team she reached the United Cup finals (mixed teams tournament) and the semi -finals Billie Jean King Cup (Tournament of Women's Teams) for a long time maintained the position of the leader of the world ranking, eventually finished the season in second place. In the plebiscite of “Przegląd Sportowy” for the best athlete of Poland she took fourth place.
In addition to sports successes, the authors of the ranking calculated her marketing and business successes. “2024 Świątek also used very well in business matter. She signed new partnerships. She became the first Lancôme ambassador (Beauty industry) from the world of sport, and also associated with LEGO. She continued her most important and most prestigious cooperation – with Visa, Infosys, Rolex or Oshee brands” – we read.
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A lot of successes on various levels resulted in victory in this ranking. In 2024 Iga Świątek was the most influential woman in Polish sport and business.
Aleksandra Mirosław and Ewa Pajor were also on the podium. The first of them won the only Olympic gold for Poland in Paris, twice on the day of the competition broke the world record in climbing on time. She also won the “PS” plebiscite and signed many advertising cooperation. In turn, Pajor led the Polish national team to a historical, first promotion to a female euro, and the transfer to FC Barcelona, where he is a star, only raised its value. Today, young girls who start their adventure with the ball say that they want to be like Ewa Pajor.
Natalia Bukowiecka (former Kaczmarek) came right behind the podium. The top ten was complemented by Anna Lewandowska, Lidia Kołucka (executive director for sponsorship in the Orlen group), Edyta Sadowska (President and CEO of Canal+ Polska), Katarzyna Kieli (President TVN, President and CEO of Warner Bros. Discovery in Poland, Daria Abramowicz (Psycholoż, close Stelmach (from February President of Totalizator Sportowy).