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Ikea in Poland will stop selling Mondelez sweets

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The Ikea chain will withdraw sweets produced by the Mondelez company from its stores in Poland. The concern, which includes brands such as Toblerone, Oreo and Milka, has come under pressure due to the fact that it still does business in Russia. However, as Aneta Gil from Ikea Retail explains to us, the decision to withdraw the products results from “a long-term strategy related to the development of own confectionery products under the Ikea brand”.

– The current range of products offered by Ikea Food includes several chocolate products from Mondelez-owned suppliers. This offer is systematically reduced and will soon cease to be available in Ikea stores in Poland, Aneta Gil, external communication leader at Ikea Retail told TVN24 Biznes.

She explained that “the decision to withdraw these products is due to a long-term strategy related to the development of own confectionery products under the Ikea brand.”

“Ikea has been focusing on confectionery products under the Ikea brand for many years and is constantly developing its own range of chocolate products and sweets,” added Gil.

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Earlier, the Swedish branch of Ikea announced the recall of all Mondelez products from its stores. – We will phase out the products we have in stock. Our long-term goal is to have as many Ikea products in our range as possible. We have been focusing on the development of Ikea confectionery for several years and developing our own chocolate products, so we intend to sell off all the Mondelez products we have,” spokesman Mattias Hennius said.

Boycott the giant

The Mondelez concern is boycotted, especially in Scandinavia, because it has not withdrawn from Russia after the invasion of this country on Ukraine. In Sweden and Norway Through its local companies, Mondelez is a producer of sweets considered national delicacies. The giant was blacklisted by the Ukrainian authorities due to its presence in Russia and the financing of the Kremlin’s war machine through tax payments.

In recent days, a boycott of Marabou chocolate, owned by Mondelez, was announced by, among others, armed forces Sweden, Scandinavian airlines SAS, state railway SJ, ferry operator Stena Line, Swedish Football Association, as well as the government of Gothenburg. Some Swedish stores are selling sweets at a promotional price to then transfer the proceeds to Ukraine. The Swedish royal court is considering depriving Marabou products of the status of royal supplier.

In Norway, Norwegian airlines, the Hurtigruten ferry company and the Strawberry hotel chain resigned from the products of the Mondelez group.

Mondelez is not giving up

Mondelez does not intend to give up business in Russia. He only announced the separation of the Russian company from its international structures by the end of the year.

“Our plan is to make the business in Russia independent with an independent supply chain,” the company said in a statement. However, the company will not be closed or sold due to, as explained, fears that allegedly “proceeds will end up in the wrong hands”.

Main photo source: Shutterstock



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