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Contaminated Blood Inquiry: Former Well being Secretary Lord Norman Fowler refuses to apologise for ‘Do not Die Of Ignorance’ AIDS marketing campaign | UK Information

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The architect of one of many nation’s most excessive profile well being campaigns has refused to apologise for probably “vilifying” folks contaminated with HIV by means of contaminated blood merchandise.

Lord Norman Fowler served as well being secretary from 1981 to 1987 when AIDS was rising as a lethal international menace.

He was behind the “Do not Die Of Ignorance” marketing campaign that included a hard-hitting movie that used tombstones to drive residence the specter of the virus.

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Lord Fowler refused to apologise for the ‘Do not Die Of Ignorance’ marketing campaign throughout his time well being secretary

The previous minister instructed the Infected Blood Inquiry it was essential to warn the general public of the risks of HIV and AIDS.

“We might have made errors however I do not suppose there was an excessive amount of in that marketing campaign that I really feel inclined to apologise about as a result of I believe it was most likely some of the profitable public training campaigns for the reason that conflict”, Lord Fowler instructed the panel.

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He was requested by Jenni Richards QC: “Was any consideration, acutely aware consideration no less than, given on what the influence is perhaps on them, this already vilified cohort?

He replied: “You need to make some decisions, and the better selection was at the start to truly forestall this epidemic going even additional.”

Extra on Contaminated Blood Inquiry

The adverts had been aimed on the homosexual group.

Many 1000’s of individuals through the Seventies and Eighties had been contaminated with HIV and Hepatitis C by means of imported contaminated blood merchandise.

The two brothers, who were both infected by HIV, both died in the 1990s
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Jason Evans stated the marketing campaign frequently reminded his sick father Jonathan that he would die quickly


Jason Evans instructed Sky Information the marketing campaign frequently reminded his sick father Jonathan that he would die quickly.

Mr Evans had been contaminated with HIV and Hepatitis C after utilizing contaminated blood merchandise.

“My mum’s instructed me tales of him being on the funerals of his pals and him saying ‘I’ll be subsequent, I do know it’, and finally he was subsequent however that worry of understanding it compounded by the federal government saying ‘you are going to die, you had been ignorant’ the falling tombstones, the lilies, it was simply I believe including insult to damage, and that’s placing it actually calmly,” he stated.

Lord Fowler was requested by Jenni Richards QC: “Do you perceive the from the attitude of individuals sitting at residence with younger kids, husbands, fathers who had been contaminated as a result of their haemophiliac husband had been?

“They’ve described a way of worry that got here from many sources however the promoting marketing campaign is a theme that has come up.”

Lord fowler replied: “You’ve got to make some decisions. The best selection was at the start to truly forestall this epidemic going additional and additional.”



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