The routine of clicking via quite a few cookie requests on web sites might grow to be a factor of the previous beneath authorities plans to alter UK knowledge legal guidelines.
It will see the nation transfer away from some components of the EU’s landmark GDPR laws (Basic Information Safety Regulation) introduced three years ago.
Tradition Secretary Oliver Dowden mentioned the UK wanted “frequent sense” knowledge legal guidelines after Brexit, somewhat than ones primarily based on “field ticking”.
He informed The Every day Telegraph many cookie requests had been “pointless”.
Cookies are small recordsdata that web sites put in your system and serve quite a lot of capabilities, for instance being the primary means corporations can serve up focused adverts primarily based on what different websites you’ve used.
The pop-up banners asking customers permission for cookies when touchdown on a brand new web site have grow to be a well-known a part of web use.
Mr Dowden mentioned the information regulation modifications would profit Britain and finish “pointless forms”, reining in a few of the GDPR necessities – which some say are onerous for smaller corporations and organisations.
“There’s a chance for us to set world-leading, gold commonplace knowledge regulation which protects privateness, however does so in as mild contact a means as attainable,” he informed The Every day Telegraph.
The foundations of GDPR are that companies want acceptable authorized causes for processing private knowledge and might solely acquire it for sure functions.
Nevertheless, UK ministers consider it’s stifling innovation and creating an excessive amount of purple tape.
Additionally within the plans are efforts to determine new knowledge partnerships with international locations such because the US, South Korea, Singapore and Australia.
Legislation enforcement, scientific and banking knowledge are among the many info that could possibly be shared, and partnerships with creating economies similar to India and Brazil could be the subsequent step.
Mr Dowden mentioned these strikes would “ship a Brexit dividend for people and companies throughout the UK”.
“Which means in search of thrilling new worldwide knowledge partnerships with a few of the world’s fastest-growing economies, for the advantage of British corporations and British prospects alike,” the tradition secretary mentioned.
“It means reforming our personal knowledge legal guidelines so that they are primarily based on frequent sense, not box-ticking.”
New Zealand’s privateness chief John Edwards is the preferred candidate to head up the changes and grow to be the UK’s subsequent info commissioner, mentioned Mr Dowden’s division, the DCMS.
The present commissioner, Elizabeth Denham, mentioned the watchdog would assist help plans however confused the necessity for transparency.
“Information-driven innovation stands to carry monumental advantages to the UK financial system and to our society, however the digital alternative earlier than us in the present day will solely be realised the place individuals proceed to belief their knowledge will likely be used pretty and transparently, each right here within the UK and when shared abroad,” she mentioned.