iOS 26 Apple. New operating system and Liquid Glass

“The new operating system, called iOS 26, will introduce new functions to users, such as language translation in real time in the IMessages application and image recognition,” Apple said during the Worldwide Developers Conference (WWDC) conference.

As representatives of Apple explained, a change in naming based on the year of release, and not the number of updates as before, is to unify the numbering of systems in all products of the American giant.

One of the biggest changes that iOS will include the Liquid Glass interface inspired by the transparent Vision Pro interface. It is to contain transparent visual elements and seem to have a shiny surface. This is the biggest visual change since iOS 7 from 2013 – said the CNN station portal.

The updates are not as effective as announcements from the last two years, which heralded major changes with the introduction of Apple Vision Pro and Apple Intelligence AI. But they still gave consumers and Wall Street a lighter picture of how Apple's ambitions in the field of artificial intelligence will affect its products when the company's greatest rivals are in the front in the AI ​​race – CNN pointed out.

Apple introduces live translation with AI support for messages, guy and phone calls on its devices to facilitate conversation with people speaking different languages.

Thanks to this, Apple devices are to be more competitive in relation to rivals' products, such as Google Pixel Buds, Samsung Galaxy phones and intelligent Meta Ray-Ban glasses, which allow you to translate live now.

The new AI functions also include Intelligent Workout Buddha providing personalized motivation via Apple Watch and improved “visual search” for browsing the network in search of objects found in the images on the phone screen (e.g. shoes that you saw in Instagram post).

More modest improvements suggest that Apple could strive for something certain. This also shows that instead of trying to create one “deadly” AI application, the iPhone manufacturer wants Apple Intelligence to make all the tools with which users interact, slightly smarter and more useful – wrote CNN.

He added that, however, it is unlikely that this would change the perception of Apple, which remains behind his competitors in the field of artificial intelligence. Many updates are already available on Android phones from Google and Samsung for a long time.

Apple is experiencing a difficult year, with a persistent slow increase in iPhone sales and a trade war, which threatens the company to raise prices – emphasized the American portal.

The iPhone manufacturer has a large base of people using its products, which currently is over 2 billion active devices. This means that even if Apple is not the first to introduce innovations in the software, many people will continue to use their version. Analysts were afraid that if Apple did not give a good impression with progress in the field of artificial intelligence, consumers may begin to think that the iPhone and its other devices “are no longer cool” – explained in an interview with CNN Ted Mortonson, managing director of Baird.

According to the latest report of the Counterpoint Research agency, the best -selling smartphones in the first quarter of 2025 were: iPhone 16, iPhone 16 Pro Max, iPhone 16 Pro, iPhone 16, Galaxy A16, Galaxy A06, Galaxy 25 Ultra and Redmi 14 C 4G.

In the latest quarterly report, Apple revenues exceeded the expectations of Wall Street, including the sale of iPhones, which increased by 2 percent. compared to the same period a year earlier. The sale of MAC computers increased by nearly 7 percent, and iPads by 15 percent

From taking the office of the President Donald Trump Presses on Apple to move the production of its flagship products to USA. The company produces nine out of ten smartphones in China. Last month, Trump threatened 25 % duties on Apple products if the company did not transfer iPhones to the USA. Apple estimated that the costs associated with the customs will amount to $ 900 billion in the current quarter.