iPhone 13, new versions of iPad tablets and Apple Watch Series 7 smartwatch – these are devices that were presented during the Tuesday conference of the Apple concern. The head of Apple, Tim Cook, and Kaiann Drance, director of iPhone marketing, talked about the news of the Cupertino company.
The presented iPhone 13 has a new camera system, by 28 percent. a brighter screen than its predecessor and a new six-core A15 Bionic processor, which, according to Apple, is expected to reach 50 percent. higher speed and performance than competitors’ chips. The company also presented new possibilities of a video camera placed in the device, which is to be able to, among others, for intelligent image sharpening. The device is expected to cost from $ 699 for the mini version and $ 799 for a full-size iPhone.
“Competition is still struggling to catch up with our chips – not just from last year, but even two years ago,” said Kaiann Drance, iPhone marketing director.
The sale will also include new versions of iPhones in the Pro version, which is the greatest progress so far in terms of camera capabilities, e.g. enabling macro photography. The premiere will take place less than a year after the release of the previous version of the devices, the iPhone 12.
iPad, iPad Mini, Apple Watch Series 7
The concern from Cupertino, California also announced the premiere of its flagship tablets, iPad and iPad Mini. The larger version of the device is to be equipped with 20 percent. faster processor. The miniature tablet is to be compatible with the Apple Pencil stylus. Both iPads and iPhones are to be equipped with 5G antennas.
Another novelty announced is the Apple Watch Series 7 smartwatch, which is to offer a larger screen and more possibilities for biometric measurements. The watch should also be stronger and be dust-resistant.
According to IDC data, in the second quarter of 2021, the smartphone market grew by 13.2 percent. Deliveries reached the level of 313.2 million units. The market leader was Samsung (59 million units and 18.8% market share), followed by Xiaomi (53 million units and 16.9% share) and Apple (44.2 million units and 14.1% share). percent).
Main photo source: PAP / EPA / APPLE INC. HANDOUT