In March 2020, Bandcamp started a promotion the place it could forego taking a income share from gross sales artists made on its platform, offering some extra assist to performers with immediately restricted alternatives because of the coronavirus pandemic. The association changed into a month-to-month occasion, as Bandcamp Fridays inspired followers to maintain the assist coming by buying audio tracks and merchandise over the past two years.
Bandcamp pledged to maintain issues going all through 2021 and has dutifully turned off its minimize on the primary Friday of every month. The one query left is, what occurs subsequent? The be aware about Bandcamp Friday sticking round for 2021 is not included on the blog post announcing the promotion, and nobody has up to date prospects or creators in regards to the plan for 2022.
We’ve vaccines, and exhibits are taking part in once more, however the pandemic isn’t fairly over but, and I do know I’ve gotten used to having a day the place I can inform myself it’s OK to purchase an additional album or two as a result of it’s simply the correct factor to do. It’s additionally supplied some further incentive for artists to inform their followers about Bandcamp as a substitute for streaming over Spotify or other music services that have fancy year-end graphics however don’t share as a lot of the cash with the individuals who create what you’re listening to.
When Bandcamp Fridays launched, co-founder and CEO Ethan Diamond stated, “For a lot of artists, a single day of boosted gross sales can imply the distinction between having the ability to pay lease or not.” Bandcamp says that over 800,000 followers have participated, paying over $61 million to artists and labels over the 15 days. It says that on common, 93 % of your cash reaches artists and labels when the promotion is energetic and, once more on common, 82 % when it isn’t, so there’s nonetheless loads of causes to point out some appreciation with a purchase order.
However at the least for a number of extra hours (till 12AM PT on December 4th), sure, it’s Bandcamp Friday.