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Sunday, July 21, 2024

It’s time to BeAcquired for €500 million

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BeReal, the app identified for its fleeting photograph sharing window, has been acquired. On Tuesday, the French app developer Voodoo announced that it purchased the corporate for €500 million (about $537.23 million).

Launched by French builders Alexis Barreyat and Kévin Perreau in 2020, BeReal began gaining traction in 2022 when extra customers began partaking within the random, once-per-day alternative to share pictures with pals. However the hype surrounding BeReal shortly died down. Final 12 months, a report from Platformer revealed the app suffered a steep drop in month-to-month lively customers, going from 15 million in October 2022 to six million in March 2023 as individuals grew to become much less enamored with the idea.

Indicators of bother at BeReal emerged earlier this 12 months. In March, sources told Business Insider that the app’s development had plateaued, whereas firm leaders started exploring extra rounds of funding or a doable sale. Voodoo claims BeReal at present has greater than 40 million month-to-month lively customers, half of whom use the app a minimum of six days per week. Voodoo says its acquisition will give BeReal “the chance to additional innovate round new options and refocus on development.”

BeReal founder and CEO Barreyat can be stepping down and might be changed by Aymeric Roffé, the CEO of the Voodoo-owned social app Wizz.



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