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Tuesday, February 27, 2024

Khloe Kardashian Is Coming into Her Magnificence Founder Period With New Perfume

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Khloe Kardashian has a scent-sational new gig.

The Kardashians star not too long ago introduced she’s venturing into the beauty world with a new fragrance line that may launch within the latter half of 2024.

“Doing the entire perfume—choosing the liquid, the colour, the bottle—I’ve skilled earlier than, however I am in such a unique place in my life now,” Khloe informed WWD in an interview printed Dec. 18. “I am older, I am wiser.”

For the Good American founder, making a fragrance this time round has been much more intentional.

“In enterprise, I do not look to mortgage my identify out to somebody,” she famous. “I am actually hands-on and controlling, which I take as a praise, and this was the fitting match.”

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Khloe—who partnered with Luxe Manufacturers, the identical firm that creates Ariana Grande‘s namesake fragrances—revealed the kind of scents followers can count on from her upcoming line.

“I really like for a scent to be traditional and so that you can be captivated by it,” the fact TV star shared. “I like florals, however with a musk so it is not tremendous female, and clear [scents], too.

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