Greenpeace has accused Kim Kardashian of utilizing the local weather disaster as a “punchline” to advertise her “nipple bra”.
The environmental charity has criticised Kardashian after she launched a video to advertise her new lingerie merchandise, which is a part of her Skims clothes line.
Within the promo, the 43-year-old says: “The ocean ranges are rising. The ice sheets are shrinking.
“I am not a scientist, however I do consider everybody can use their talent set to do their half.
“That is why I am introducing a model new bra with a inbuilt nipple, so irrespective of how scorching it’s, you will all the time look chilly.”
Skims says it’s donating 10% of proceeds from the gross sales of the bra to 1% For The Planet – a world organisation whose members contribute at the very least 1% of their annual income to environmental causes.
However the product has attracted criticism from Greenpeace, which has accused Kardashian of creating “a mockery of the climate crisis“.
In an Instagram publish, entitled “Greenwashing defined – local weather activists vs Kim Kardashian”, the charity stated the truth star was “co-opting the language of local weather activists to advertise a plastic product produced from petrochemicals”.
It described the advert as an “apparent case of greenwashing”, alleging the product is marketed to seem extra eco-friendly than it really is.
Greenpeace stated: “We want extra local weather conversations within the mainstream.
“However utilizing melting glaciers and rising sea ranges as a punchline to enhance your revenue margins makes a mockery of a difficulty that’s devastating hundreds of thousands of lives.
“We desperately want international icons like Kim Kardashian to champion the combat in opposition to local weather change.
“Sadly that is not what’s occurring right here.”
The advert “perpetuates the dangerous profit-driven system accelerating the local weather disaster,” Greenpeace stated.
The charity additionally claimed the advert diverts consideration from extra “extra impactful actions”, such because the proposed UN International Plastics Treaty.
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This week, negotiators from throughout the globe gathered in Kenya’s capital Nairobi for talks to determine the landmark worldwide treaty to fight plastic air pollution.
The devastating impression of plastic air pollution on ecosystems, local weather, the financial system and well being prices as much as $600bn (£482bn) yearly, in accordance with the UN.
Plastics manufacturing is anticipated to double within the subsequent 20 years if no motion is taken, it added.
Sky Information has contacted Skims for additional remark.