The corporate just lately announced it has developed a Taste Increase line, which is ready to hit retail cabinets in 2022 with three limited-edition flavors: buffalo, ranch and pizza.
Kraft followers who join the KRAFTFLVRS CLUB will get to strive the brand new line forward of the general public, the mac and cheese model wrote in a press launch. events can register for a FLVRS CLUB account on KraftFlvrs.com – the place there are assigned launch dates for every taste.
The web site states Kraft’s buffalo taste shall be obtainable first on Monday, Oct. 25, whereas its ranch taste shall be obtainable on Thursday, Oct. 28, and pizza taste shall be obtainable on Tuesday, Nov. 2.
The precise occasions for the “Taste Boosts drops” shall be supplied to KRAFTFLVRS CLUB members by way of social media.
“We all know die-hard followers of KRAFT Macaroni & Cheese Dinner are at all times excited by new methods to take pleasure in a comforting bowl of our iconic mac & cheese,” mentioned Kraft Heinz’s advertising activation lead Maya McDonald, in a press release. “The FLVRS Membership is for these followers keen to broaden their mac & cheese horizons with these limited-edition packets that deliver flavors we like to our favourite consolation meals.”
Membership members who obtain a Taste Increase delivery will even get themed merchandise despatched to their door, which may vary from buffalo sports activities jerseys to ranch plush hoodies and pizza jackets.
Kraft’s mac and cheese division has ramped up on taste innovation within the final yr.
In January, the corporate launched a restricted variety of pink candy-flavored mac and cheese boxes for Valentine’s Day. Eight months later, the corporate teamed up with Brooklyn-based ice cream maker Van Leeuwen to create a restricted version mac and cheese ice cream pint. The weird taste mixture bought out shortly and was restocked in August.