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Friday, June 14, 2024

Leica’s new app lets your iPhone mimic its cameras and basic lenses

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Leica needs in on Fujifilm’s movie simulation hype, so it’s bringing its personal shade profiles to iPhone customers by the use of a brand new Leica Lux app — full with a paid subscription. 

Leica Lux is a brand new digicam app accessible on the App Retailer loaded with 11 shade profiles (dubbed “Leica Seems”) designed to match present Leica cameras and basic film-inspired aesthetics. The Lux app can be utilized in a totally automated mode like Apple’s personal digicam app, but it surely additionally has an “Aperture mode” utilizing software program to imitate the type and bokeh of multi-thousand-dollar lenses just like the Summilux-M 35mm f/1.4 ASPH and basic Noctilux-M 50mm f/1.2 ASPH of 1966.

The Lux app’s guide publicity controls, that are restricted to paying subscribers.
Picture: Leica

For those who use Leica Lux in free mode, you’ll get 5 Leica Seems and one lens imitation. Unlocking all the colour profiles, software program lenses, and pro-oriented options like guide publicity controls prices $6.99 per thirty days or a pleasant $69.99 per yr.

I’ve had a quick probability to make use of a prerelease beta model of Leica Lux on my iPhone 15 Pro, and the early outcomes appear combined at greatest. The interface is properly put collectively, with a streamlined menu system and calmly customizable controls that heart nifty options like publicity compensation and a stay histogram. It’s glossy — and a bit paying homage to one other widespread iOS third-party digicam app, Halide. Leica Lux additionally types in your downloaded photographs from Leica cameras, as I used to be greeted with a few of my private Leica Q2 pictures once I opened the in-app gallery.

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The Leica Seems add some good one-click-and-your-done drama to photographs, although some are a little bit heavy-handed with a “filtered” look that’s certain to polarize. The portrait mode / lens simulations are additionally fairly hit and miss, and after they miss, they will miss badly.

The photographs usually have a really cut-out look that appears quite a lot of generations behind the portrait modes you see from Apple and Google — and nothing touches Samsung proper now. I’ve additionally seen it render some bizarre pixelated blockiness on the edges of the in-focus topic, however for now, I’ll concede to the app’s beta standing. 

Even when the lens simulation is completed properly, you must deal with the truth that Apple’s personal software program isn’t at all times pleasant to third-party apps. Leica Lux doesn’t let you reverse a portrait mode shot to bail your self out with a regular-looking picture, not like you are able to do on Apple’s personal digicam app. In actual fact, viewing Leica Lux photographs within the iOS digicam roll lets you add Apple’s personal portrait and bokeh results, which is a bizarre anachronism that’s assured to wreck any picture.

The Lux app in Leica Pure look with a 75mm f/1.25 Noctilux simulation (left picture) and Apple’s default digicam app in portrait mode (proper picture).

This isn’t Leica’s first foray in making an attempt to take advantage of its loyal fan base for that candy candy recurring income stream. For a time frame, it moved options of its Leica Fotos app behind a pro-tier paywall, forcing photographers who switch pictures from precise Leica cameras to their telephones to pay for issues like an Adobe Lightroom integration. Full disclosure: I used to be working for Leica Digital camera USA on the time of this Fotos Professional rollout, and I can inform you photographers had been removed from thrilled. It didn’t take very lengthy for Leica to reverse course and make all options of its Fotos app free once more.

The Lux app in Leica Pure look with a 28mm f/1.4 Summilux simulation (left picture) and Apple’s default digicam app in portrait mode (proper picture).

Leica Lux, however, is one thing wholly new — nicely, principally. Leica Seems debuted beforehand within the Fotos app for homeowners of newer cameras just like the Q3 and SL3, permitting transferred pictures to have profiles utilized to them on an iPhone or Android system. What’s actually new within the Lux app is the lens bokeh simulations and the truth that you possibly can Leica-fy your iPhone digicam expertise. There are some enjoyable concepts and a pleasant design right here for Leica followers, but it surely requires some nickel-and-diming to take full benefit of it.

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