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Saturday, June 15, 2024

Liberty Media strikes into MotoGP with Quint Occasions buy

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The deal additionally provides Liberty a foothold in different sports activities and main occasions on the hospitality and leisure aspect, together with NASCAR’s Chicago avenue race, the NBA, Australian Open tennis and the Kentucky Derby.

The deal to purchase “better than 90%” of Quint, which is predicted to be accomplished earlier than the top of the 12 months, values it at $313million. The 2 organisations will proceed to be run as unbiased firms.

Quint has gained a variety of momentum inside the sport and impressed Liberty by creating F1 Experiences and increasing far past the normal Paddock Membership setting, permitting rich followers to sit down on the pitwall or be entertained in pit garages.

“Quint has executed an excellent job in creating F1 Experiences and their high-end hospitality,” mentioned Liberty CEO Greg Maffei.

“Issues like giving you a chance to have dinner on Thursday night time on the monitor, issues like getting storage excursions, issues like sizzling laps that mean you can get in vehicles that are only a step beneath F1 and have somebody drive you round a monitor and simulate the expertise of being an F1 driver.

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“All of these issues have allowed them to have an excellent community and an excellent database of who our high-end clients are, reaching out, realizing the right way to promote them.

“They’ve additionally executed that throughout different sports activities. They do issues just like the Kentucky Derby with Churchill Downs. They do the NBA All-Star recreation, and different sports activities like that.”

Followers within the paddock membership

Photograph by: Mark Sutton / Motorsport Images

Maffei made it clear that he sees Quint as a approach for Liberty to increase its pursuits and monetise its expertise throughout completely different sports activities.

“We see each monumental alternative for them to assist us lengthen our capabilities, and promote to our clients round F1, enhance our hospitality experiences,” he mentioned. “But additionally a possibility to leverage the strengths we have now, and promote into different kinds of sports activities.

“If you happen to take a look at the high-end experiences that get created in F1, they’re comparatively distinctive in comparison with what you may get in most different sports activities. We predict that chance exists to increase that to different sports activities.

“We predict Quint does an excellent job, and we may also help speed up them. I count on the acquisition might be financially accretive day one, and I count on that Quint will develop quicker than F1, with our assist.”

Quint CEO Brian Ruede agreed that the brand new partnership would assist to switch F1 data into different sports activities.

“We couldn’t be extra thrilled for the Quint staff to hitch forces with Liberty Media,” mentioned Ruede.

“This has been an unimaginable journey and is a transformative second for Quint and our place within the experiential and journey financial system. Liberty Media is the correct companion for our subsequent evolution of development.”



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