Lidl in Germany lost his clients
The German Lidl network, which announced at the end of May “The largest in history” price reductionsin the week from May 26 to June 1, she noted decrease in customer visits from 16.4 percent up to 16.1 percent It turned out that Lidl lost some of the existing clients in favor of Aldi Nord and Aldi Süd and Edekai.e. networks that also decided to lower prices – results from the data of the ACCurat analytical company. “These early observations show that in the hyperconal environment, the reductions themselves prices do not guarantee traffic. Critical roles play speed and transparency of communication, “we read.
The Aldi network quickly reacted to Lidl's decision
Lidl in Germany announced a coordinated price reduction in shops. The changes were to embrace over 500 individual productsa Prices will be reduced permanently in relation to their regular price up to 35 percent “Our task and mandate is to offer the best possible price -quality ratio. This is the biggest reduction in prices of all time. We alleviate the difficult situation of our clients and send a bright signal in the industry” – explained Friedrich Fuchs, Lidl General Director in Germany, quoted in the announcement of May 24. The network assured that this is a strategic decision with a long -term effect, not an advertising campaign. On the same day Aldi in Germany announcedthat in the coming weeks will reduce prices of approximately 1,000 products.
Will Lidl and Aldi lower prices in Poland?
Gazeta.pl asked Lidl Polska and Aldi Polska if they plan to carry out a similar action with price reductions in our country. The Aldi network explained to us that “decisions regarding price policy are adapted individually to local conditions”, and Customers will receive relevant informationIf shops will lower prices. In turn, Lidl Polska informed us that “because of the competition We do not comment on our price strategy nor details about the price structure. “
Read also: “Czechs and Germans besiege Polish border stores. 'Long queues and empty shelves'“.
Source: Accurat