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Lionel Messi is already giving Apple’s MLS streaming service a lift

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Lionel Messi has taken MLS by storm, and that’s excellent news for Apple. The league partnered with Apple for a streaming service known as MLS Season Move, which kicked off this season and will continue for the next decade. And although Messi solely performed his first match for his new membership, Inter Miami, on July twenty first, it appears that evidently viewership has already improved.

Whereas Apple didn’t launch particular numbers, in a press release, Apple spokesperson Tom Neumayr defined that the week of July nineteenth–twenty sixth had “the three most-watched matches ever on MLS Season Move, with viewers in nearly 100 nations and areas all over the world. And the followers for these matches had been roughly break up between the MLS Season Move English and Spanish language broadcasts.”

Contemplating Messi has solely performed in two matches to this point, his presence is perhaps having a knock-on impact for the remainder of the league, no less than early on. It helps when he does issues like this:

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