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Tuesday, June 25, 2024

Logitech is killing off the Blue mic model, will promote Yeti and Astro below Logitech G

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Logitech purchased gaming headset maker Astro for $85 million in 2017 and bought mic producer Blue Microphones for $177 million one year later. Now, it’s merging each into its Logitech G model for avid gamers and streamers — however whereas Astro will largely proceed, the Blue model is getting axed.

“Will the Blue Microphones model go away?” reads a query in Logitech’s brand merger FAQ. “We can be protecting the Yeti model and shifting it below Logitech G. The Blue title can be used to explain our applied sciences,” the reply begins.

In the meantime, the Astro model “will proceed to stay on as a premium console audio product collection beneath the Logitech G model,” says the corporate, including that Logitech truly plans to launch a brand new Astro product within the close to future.

“We’re very enthusiastic about Astro as a product collection below Logitech G,” Logitech provides later.

“The Blue title can be used to explain our applied sciences”

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You’ll be able to already see the transition enjoying out on Logitech’s web site, which still sells Yeti and even Snowball microphones that merely come “with Blue VO!CE” however not hyperlinks to a definite Blue web site or product web page. (The Wayback Machine reveals me this isn’t a model new change — Logitech’s been including “Yeti” microphones with Blue VO!CE” to its web site for months.) Astrogaming.com, nonetheless, nonetheless exists.

The Yeti nonetheless has a “Blue” badge on the bodily {hardware} — for now. In any other case it’s only a Yeti from Logitech G.
Picture: Logitech

HP sells headphones below HyperX, although it purchased that firm only two years ago. (HP did as soon as purchase a boutique gaming PC firm known as Voodoo, solely to briefly promote programs “with Voodoo DNA” earlier than giving up on avid gamers for some time.) THX hasn’t gone away because it was bought by Razer — it did do away with Nextbit after promising it could keep a largely unbiased firm, however Nextbit solely had the one cellphone.

Logitech itself hasn’t killed off Final Ears, for that matter, the headphone and Bluetooth speaker model it purchased for $34 million in 2008. It’s nonetheless the UE Increase, not the Logitech Increase. Logitech’s flight stick model Saitek nonetheless has its personal model, too, even when Logitech does promote a Logitech G X56 H.O.T.A.S. on its web site. So does Jaybird, which it bought in 2016. Possibly it’s solely a matter of time.

It’s not clear why Logitech is minimizing its influential manufacturers Astro and Blue, which outlined the high-end gaming headset class and the microphone-for-streamers class, respectively, however I’m wondering if Logitech merely determined it had to decide on between Blue and Yeti — and Yeti was the title that rang out.

Nonetheless, Logitech’s merely pitching it as a synergy play: you’ll have the ability to management all of your previously Blue, Astro, and Logitech Creator merchandise within the Logitech G software program suite when all’s stated and achieved. Me, I do something I can to get far-off from peripheral producers’ software program: I can’t wait till Windows lets me control my Logitech mouse’s RGB lighting later this yr.





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