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Wednesday, April 24, 2024

L’Oréal’s new make-up applicator makes use of AR to provide the excellent forehead

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L’Oréal is not any slouch in the case of devices. Like Dyson, L’Oréal has been pushing the sport in magnificence tech for the previous few years, asserting neat gizmos like wearable UV and pH sensors. This yr is not any completely different. For CES 2023, the corporate is asserting two make-up devices: Forehead Magic, which makes use of AR to create and draw your excellent forehead, and HAPTA, an accessible lipstick applicator prototype.

Forehead Magic was developed with Prinker, which makes a brief tattoo printer. Forehead Magic works equally. It’s received 2,400 tiny nozzles that may print as much as 1,200 dots per inch. And when you consider it as a tattoo printer, it is smart given in style forehead procedures like microblading and microshading are additionally semipermanent tattoos. The last word objective is to cut back the variety of merchandise you must obtain a glance. (Yours really makes use of a forehead pencil, forehead gel, and generally forehead powder.)

To make use of the machine, a person opens the Forehead Magic app and scans their face. From there, you may view varied shapes, thicknesses, and results utilizing augmented actuality. Forehead Magic additionally recommends completely different results akin to microblading and microshading. After deciding on a lewk, customers brush a primer by their brows earlier than swiping the printer throughout their eyebrow, then observe up with a topcoat end. The neat factor is that, not like semipermanent tattoos, Forehead Magic seems will be instantly redone with make-up remover.

This mixture of AR and high-tech printing is one thing L’Oréal’s dabbled with earlier than. At CES 2021, L’Oréal launched Perso, a gadget that would print a customized mixture of lipstick, basis, and skincare. It additionally had an AR component that allow you to attempt on seems beforehand. That culminated within the YSL Rouge Sur Mesure, a lipstick printer that permits you to attempt on shades by way of AR earlier than mixing them your self with replaceable cartridges.

In the meantime, L’Oréal additionally debuted HAPTA, a wise lipstick applicator for folks with restricted hand and arm mobility. The machine was developed with Verily Life Sciences, an Alphabet-owned firm that makes digital utensils with stabilization tech to assist folks with tremors eat extra simply. L’Oréal says its goal with HAPTA is to use that tech to make-up, which will be difficult to use even if in case you have full mobility. (See: the a number of years of observe I wanted earlier than I might reliably freehand my winged eyeliner. I nonetheless fail steadily.)

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HAPTA is a prototype lipstick applicator that’s designed to assist folks with restricted mobility.
Picture: L’Oreal

The HAPTA prototype combines sensible gestures and a magnetic attachment enabling 360 levels of rotation and 180 levels of bending. Customers can lock the machine into place as soon as they determine the appropriate settings in addition to reserve it for future use. HAPTA can even function by way of battery for about an hour, or roughly 10 functions.

It’s encouraging to see gadgets like HAPTA put accessibility on the forefront. Accessible know-how has gotten higher through the years however typically nonetheless falls brief in the case of on a regular basis actions that nondisabled folks take with no consideration. Stabilized utensils is likely to be a extra “sensible” utility, however make-up can also be an artwork type and sort of self-expression that everybody ought to have the ability to partake in in the event that they wish to. And whereas this primary iteration focuses on lipstick, the corporate says it’s open to further types of make-up down the road.

The Forehead Magic is predicted to launch in 2023, however there’s no phrase but on pricing. In the meantime, L’Oréal plans to pilot HAPTA beneath its Lancôme model this yr as nicely.



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