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Tuesday, March 5, 2024

Mailchimp is shutting down TinyLetter

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Mailchimp is shutting TinyLetter, a service that I cherished that permit people simply write and publish easy however nice-looking e-mail newsletters. The service can be discontinued on February twenty ninth, 2024, in accordance with a message I see when logged into my TinyLetter account.

A person on X (previously Twitter) shared a screenshot of what appears to be like to be a message from Mailchimp that gives some further context in regards to the shutdown. Since Mailchimp acquired TinyLetter in 2011, “our enterprise priorities have developed, and we’ve been laser centered on constructing instruments to serve entrepreneurs and assist small companies develop,” according to the message. “The TinyLetter group’s wants have modified too, with some clients shifting to Mailchimp to scale and monetize their newsletters, and a few shifting to different companies that cater particularly to writers. With all of that in thoughts, we’ve made the choice to shut TinyLetter and deal with our core Mailchimp product.”

Mailchimp didn’t instantly reply to a request for remark. In 2018, the corporate needed to assuage fears that it was planning to make modifications to the platform that 12 months, although Ben Chestnut, Mailchimp’s CEO on the time (and who can also be a co-founder of the corporate), did say that “in the long run, we do intend to combine TinyLetter into MailChimp.”

Should you’re a present TinyLetter person and also you log into your account, you’ll see a message from Mailchimp reminding you to export your knowledge earlier than the shutdown and inspiring you to attempt Mailchimp correct. However whereas TinyLetter, which is free, lets customers ship emails to as many as 5,000 subscribers, Mailchimp’s free tier solely permits for 1,000 “month-to-month e-mail sends,” according to Mailchimp’s pricing page. Relying on how large your subscriber listing is, migrating to Mailchimp might not be the best choice.

Personally, I’m unhappy to see TinyLetter go. Whereas I haven’t written a TinyLetter e-mail in years, I loved the way it made the act of writing and publishing a clear publication very easy. RIP TinyLetter.

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