In an effort to assist viewers perceive which of its spinoff initiatives could have vital connections to the larger Marvel Cinematic Universe and that are actually meant to work as standalone tales, Marvel’s rolling out a brand new form of branding simply in time for its upcoming Echo series.
Forward of Echo’s debuts on each Disney Plus and Hulu, Marvel introduced right now that it is going to be the primary collection to reach beneath the studio’s new Marvel Highlight banner: the model consisting of all of the MCU’s spinoffs that whereas set in the identical universe the place the Avengers exist will not be required watching to grasp what’s taking place within the subsequent Avengers film, for instance.
Chatting with Marvel.com, Marvel’s head of streaming, Brad Winderbaum, likened the Highlight banner to Marvel’s classic anthology by the same name by way of it that includes contemporary characters who’ve gone on to turn into fan favorites like Echo / Maya Lopez (Alaqua Cox). Winderbaum additionally described Echo — an action-adventure drama a couple of deaf Choctaw crime lord turned vigilante — as precisely the form of “character-driven” story that Highlight’s meant to deal with.
“Marvel Highlight offers us a platform to convey extra grounded, character-driven tales to the display, and within the case of Echo, specializing in street-level stakes over bigger MCU continuity. Similar to comics followers didn’t have to learn Avengers or Incredible 4 to get pleasure from a Ghost Rider Highlight comedian, our viewers doesn’t have to have seen different Marvel collection to grasp what’s taking place in Maya’s story.”
Although Marvel’s framing it like a intelligent new characteristic, Highlight feels very very similar to a response to the criticism that the MCU’s turn into a lot more durable to comply with together with than it was once within the days earlier than Disney Plus and Marvel’s {old} plan to flood the area with as many streaming collection because it probably might. Highlight’s undoubtedly going to be helpful for people who simply wish to preserve abreast of the massive issues taking place within the MCU, however it’s additionally going to be very fascinating to see which initiatives get that branding going ahead after Echo’s debut on January tenth.