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Friday, February 23, 2024

Maserati unveils livery for its debut Method E marketing campaign

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The enduring Italian model announced earlier this year that it might be part of the all-electric single-seater collection as a powertrain provider to the Venturi squad for the beginning of the Gen3 period.

Its step into Method E ends a 60-year spell on the sidelines in world motorsport for Maserati.

The Maserati MSG workforce will discipline Edoardo Mortara and Maximilian Gunther for the 2023 season.

On Tuesday in Modena, Maserati unveiled its new colors for its Method E debut, which is able to make its first public look on monitor in Valencia subsequent week on the pre-season check.

“Maserati MSG Racing is happy to unveil the livery of the Maserati Tipo Folgore Gen3 – the primary absolutely electrical racing automobile within the historical past of Maserati – that can compete in Season 9 of the ABB FIA Method E World Championship,” a press release from the workforce learn.

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“Unveiled on the streets of Modena, dwelling of Maserati – the primary Italian automotive model to enter Method E – the Maserati Tipo Folgore brings racing again to the individuals proper within the coronary heart of town.

“Impressed by the Trident’s iconic blue hue, the Maserati Tipo Folgore Gen3 is the last word in electrifying excessive efficiency, effectivity and cutting-edge know-how that can ‘Race Past’, a platform to switch innovation from circuit to street.

“The primary racing automobile to bear the Trident brand was the Tipo 26, which debuted in 1926 on the Targa Florio, ending first place in its class with Alfieri Maserati on the wheel.

“Now, 96 years later, the Maserati Tipo Folgore, audaciously portraying the Trident, enters the electrification period, accelerating Maserati’s dedication to Folgore, the manufacturers 100% new electrical vary.

Maserati MSG Racing livery

Picture by: Maserati Media Middle

“The brand new livery for the Maserati Tipo Folgore has been created to offer a recent and pure look.

“The Maserati Trident is of course outstanding on the nostril cone together with the Maserati Corse brand containing the Italian Tricolore sitting both facet of the bulkhead.”

Nyck de Vries had been within the body for a Maserati seat subsequent season, however was dominated out when he secured a transfer to Method 1 with AlphaTauri.

Maserati replaces Mercedes as Venturi’s powertrain provider, after it joined its German counterparts in BMW and Audi in pulling out of the all-electric collection.

Final week Jaguar and Nissan unveiled their liveries for his or her 2023 Method E challengers.

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