Tyler Epp, who was promoted to the position after the primary Miami GP in 2022 and beforehand labored in American motorsports with Chip Ganassi Racing, says the requirement to evolve the occasion because it prepares for its third race of a 10-year take care of F1 was additionally key to creating the transfer.
Miami and China will be part of the dash race roster of six occasions in 2024, with Baku and Spa-Francorchamps reverting to straightforward codecs. The Austrian, United States, Brazilian and Qatar GPs will retain their dash weekends.
“As Tom [Garfinkel, managing partner of the race and CEO of the Miami Dolphins NFL team and the Hard Rock Stadium] has been very clear about, 12 months to 12 months we have to evolve – we won’t be the identical occasion each single season,” Epp advised Autosport.
“We’ll proceed to construct the enterprise up on nice racing and a top quality expertise for the followers, as Stephen [Ross, the Dolphins’ owner] and Tom set out from the start.
“So, it was a mix of our relationship and partnership with F1, credit score to them for being open to the dialogue. Now we have a younger girl on our staff, named Katharina Nowak [senior director of business operations], who actually brokered the take care of the staff at F1.
“They deserve all of the credit score, and we’re excited as a result of we expect it is a approach to differentiate our race and provides our fanbase one other approach to view F1.
“We have been extremely home over these final two years, by way of our proportion foundation, so I feel we have now some ‘new’ F1 followers – not all new – and so they’re most likely a bit extra open to the non-traditional format than a few of the purists.
“And we’ll do every little thing we will to make sure the purists have an exquisite expertise too, however the brand new followers also can expertise one thing completely different on Saturday.”
Photograph by: Andy Hone / Motorsport Images
Oscar Piastri, McLaren MCL60, Esteban Ocon, Alpine A523, Daniel Ricciardo, AlphaTauri AT04
This 12 months, United States Grand Prix promoter Bobby Epstein reported that ticket gross sales weren’t boosted when the COTA hosted a dash race, however Epp stated he was unconcerned as Miami has a unique worth proposition method for its racegoers.
“We at all times need to see carry in all of our enterprise items however that wasn’t the intent for our determination,” he stated.
“The intent is to convey extra worth to the fanbase, to the individuals who come right here. We’re not chasing numerous folks on campus, we’re chasing the best quantity to permit one of the best expertise for everybody who attends.
“However I do not assume we did it to promote tickets. Bobby is aware of his enterprise much better than I do, actually respectful of that, however I feel we have now a unique technique to his. Austin has finished an important job however a part of their worth proposition is the plenty. It is like Silverstone, proper? It is about massive attendances.
“That has not been our method, however that does not imply we can’t proceed to develop or put extra folks in grandstands. We put a number of effort to ensure these individuals who purchase a [general admission] ticket have an exquisite expertise.”
Photograph by: Mark Sutton / Motorsport Images
Sergio Perez, Pink Bull Racing RB19, leads the sector firstly
F1’s groups are set to vote in January for a revamp of the dash format, with grand prix qualifying anticipated to maneuver again to Saturday, so the ‘shootout’ to set the dash grid takes place on Friday.
Epp stated it was important for the dash to retain world championship factors to “legitimise” its position within the weekend.
“We need to ship significant monitor motion on every of the three days of the grand prix,” he stated. “I feel that does matter. And credit score to Stefano [Domenicali] and F1 for attaching world championship factors to the dash.
“Having hung out in North American motorsports for a decade or so earlier in my profession, I bear in mind the All-Star occasions and concepts that did not have factors, and so they had been at all times handled very in another way.
“It legitimises the method somewhat bit.”