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MILAN FASHION PHOTOS: Benetton reaches throughout generations with mix-matched florals and fruity motifs

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ByCOLLEEN BARRY Related Press and LUCA BRUNO Related Press

September 21, 2023, 12:25 PM

A mannequin wears a creation as a part of the Benetton ladies’s Spring Summer time 2024 assortment offered in Milan, Italy, Thursday, Sept. 21, 2023. (AP Picture/Luca Bruno)

The Related Press

MILAN — Milan Style Week continued Thursday for the second day with principally womenswear previews for subsequent spring and summer season beneath a gentle rain.

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Listed below are some scenes as Milan designers attempt to hold the give attention to heat climate:


There’s lots of floral-on-floral motion in Benetton’s new co-ed, generation-spanning assortment for Spring-Summer time 2024, unveiled Thursday on the second day of Milan Style Week.

The Italian model referred to as a lot for its consciousness-raising advert campaigns as for its vibrant knitwear will not be trying to nudge into the posh area, however somewhat into the every-day rotation of colourful dressers searching for elevated fundamentals.

Andrea Incontri, in his third assortment for the model, reimagined Benetton’s mainstays and injected enjoyable with vibrant monochromes that segued into the season’s upbeat strawberry and banana motifs, closing with tight floral prints that the designer treats as a wildflower patch: combine and match at will.

Denim seems punctuated the colour, in two candy miniskirt-jacket combos for her and shorts for him. The gathering was mirrored throughout generations, underlined by infants and youngsters accompanying by mannequin dad and mom.

Incontri mentioned backstage that his intention is to not create iconic items a lot as make the wearer really feel that “you’re iconic. You’re expressing your self with type.”

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