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Tuesday, May 28, 2024

Greater than Equal publishes findings from feminine motorsport examine

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An in depth investigation comprised of almost 13,000 respondents and over 70 in-depth interviews with business leaders has uncovered that motorsport is among the lowest-performing sports activities for gender equality, solely behind American soccer, with a median participation throughout all classes of simply 10% for feminine drivers.

Lella Lombardi was the final feminine driver to race in Components 1 within the 1976 Austrian Grand Prix, and Greater than Equal goals to assist determine, develop and help feminine participation in motorsport.

The findings additionally confirmed feminine curiosity and fanbase, notably in F1, has grown, with 40% turning into followers within the final 5 years whereas the typical age of feminine supporters is round 10 years youthful than their male counterparts.

The examine has additionally seemed into what are the principle limitations to feminine participation in motorsport, which highlighted a variety of points together with prices, adverse stereotyping of ability and skill, an absence of analysis on bodily limitations for participation, an absence of function fashions and an inappropriate tradition.

Utilizing the info, Greater than Equal – based by 13-time grand prix winner David Coulthard – will construct a feminine expertise recognizing and growth programme with Hintsa, the Finnish efficiency specialist which has labored with a number of F1 world champions.

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Greater than Equal Advisory Board member Kate Beavan, Entrepreneur Karel Komarek, David Coulthard, Hintsa CEO Annastiina Hintsa

Photograph by: Proper Components

After figuring out the feminine expertise pool, the programme will then help drivers to seek out racing alternatives, technical and tactical teaching, bodily and cognitive preparation, business alternative and private model growth.

“What this analysis makes clear is that feminine drivers face a variety of challenges and limitations that stretch past these confronted by their male counterparts,” Coulthard mentioned. “This report supplies all of the perception we have to assist the game to catch up.”

Karen Webb-Moss, chair of Greater than Equal, added that with the proof gathered from the examine it’s time for all the motorsport business to take motion.

“The report reveals that followers need change and that feminine drivers deserve actual alternatives,” she mentioned. “So, regardless of the adverse opinions of the business’s efforts round inclusion – the time is now for the game to return collectively and handle challenges that if tackled, would convey nice rewards.”



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