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MotoGP ‘could be pretty much as good as, if not higher than F1’, says Dorna’s new CCO

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Rossomondo has been brought in to replace Manel Arroyo as chief commercial officer at Dorna, having beforehand served as vp of world sponsorship and media for the Nationwide Basketball League in North America.

He was current on the Americas Grand Prix final week for the primary time, with Dorna CEO Carmelo Ezpeleta describing his arrival to the sequence as “a brand new period in MotoGP.”

Utilizing his NBA background, Rossomondo has set himself the objective of revitalising a world championship that aspires to seduce new audiences, to make sure a future as enticing because the one designed by Liberty Media to spice up the recognition of F1 – which is now a enterprise that generates greater than 2.5 billion euros, in response to Forbes information, and that in 2022 skilled a development that exceeded 400 million {dollars} in comparison with the earlier 12 months.

“I believe it’s an unbelievable property, product,” Rossomondo stated of F1 in an unique interview with Autosport. “It truly is. I believe we could be pretty much as good as they’re, if not higher. And I believe we will also be completely different.

“I believe we could be uniquely MotoGP. Hear, we’ll steal some concepts from them. We’re not afraid to steal the nice concepts, however we’ll have our personal good concepts and hopefully they’ll steal some from us.”

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Rossomondo is a part of a brand new firm technique at Dorna to strengthen the MotoGP industrial equipment.

The aim of his incorporation is to regain market and display screen share, and to interrupt into the youthful generations, who’ve proven a sure disaffection for a product with an apparent sporting worth.

Race begin

Picture by: Gold and Goose / Motorsport Images

The problem is big for Rossomondo, who’s delighted with the chance.

“It means rather a lot that MotoGP has believed in me, as a result of that signifies that they consider I’ve the proper abilities to hold out this journey,” says the brand new CCO.

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Rossomondo admits he has been saved up at evening with concepts flooding to him about what he can do for MotoGP, a key issue being a want to maintain the sequence related all year long when there is not a grand prix weekend.

“I desire a competitors that’s related when there isn’t any grand prix,” he stated. “I am trying to maintain folks engaged all 12 months spherical, not simply on the races. Just like the NFL, which has 18 busy weekends within the common season, however they get to be related all year long.”

One other approach to regenerate MotoGP is by assimilating concepts from different disciplines, such because the NBA, with Rossomondo stating: “If there’s one factor the NBA does higher than anybody else, it is storytelling.

“In the event that they consider in one thing, they are going to make it exist.”



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