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Thursday, May 23, 2024

NASCAR to launch in-season bracket event for $1 million prize

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One thing immensely fashionable within the NBA, NASCAR star Denny Hamlin created his personal model of it final 12 months after floating the concept of introducing a mid-season bracket event to the inventory automotive racing world.

NASCAR has now taken steps to create its personal event, which can span throughout 5 races throughout the summer season months of the 2025 season, aligning with the occasions broadcasted by TNT Sports activities. 

“With the launch of our new media rights partnerships in 2025, we have been excited to companion with Prime Video and TNT Sports activities to collaborate on fan engagement ideas that drive storylines in our sport and innovation from a manufacturing perspective,” mentioned Brian Herbst, NASCAR SVP, Media and Productions.

“The thought of an in-season event has been mentioned throughout the NASCAR business and as we began to deal with including promotional parts that drive curiosity all through the season, we have been excited by the chance to leverage the advertising and marketing weight of Amazon and TNT Sports activities to convey this idea to life.

“Having head-to-head driver matchups for every considered one of TNT’s NASCAR Cup Sequence races will add a compelling fan engagement factor throughout media platforms like TNT, Bleacher Report, Home of Highlights, and NASCAR digital platforms.”

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The winner will obtain $1 million in prize cash. Seeding of the 32-driver event might be established by ending place within the three earlier races, which might be aired by Amazon Prime. Tiebreakers might be decided by the next-best end, adopted by common season factors place.

Drivers will then compete head-to-head with the upper finisher advancing into the following spherical. Dale Earnhardt Jr. was just lately introduced as a part of the published for TNT/Amazon, so he might be within the sales space for these races.

Bubba Wallace, 23XI Racing, McDonald’s Toyota Camry.

Picture by: Danny Hansen / NKP / Motorsport Images

“It’s by no means been a greater time to be a fan of motorsports, and this new first-ever in-season event will convey a brand new aggressive dynamic to NASCAR’s summer season race weekends,” mentioned Craig Barry, Government Vice President and Chief Content material Officer, TNT Sports activities.

“TNT Sports activities has at all times been on the forefront of creativity and innovation, and NASCAR is an ideal companion to convey this imaginative and prescient to life throughout our networks and platforms.”

“We’re excited to be a part of NASCAR’s first in-season event subsequent season,” mentioned Charlie Neiman, Head of Sports activities Partnerships, Prime Video. “This event will showcase the league’s capability to drive innovation and have interaction followers with elevated competitors throughout a key a part of the NASCAR schedule.”

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