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Netflix is sticking to ‘sports-adjacent’ streaming as a substitute of dwell sports activities, for now

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There appears to be a whole lot of concentrate on streaming dwell sports activities, however primarily based on feedback from Netflix co-CEO Ted Sarandos, it seems the corporate plans to largely keep out of that sport for the second. “We actually suppose that we will have a very robust providing for sports activities followers on Netflix with out having to be a part of the issue of the financial mannequin of dwell sports activities licensing,” he said throughout the firm’s second quarter earnings name on Wednesday.

That quote was the ultimate a part of an extended response in regards to the firm’s sports activities technique. “We’re tremendous excited in regards to the success of our sports-adjacent programming,” he mentioned, pointing to current titles like Quarterback and Tour de France: Unchained. With the latter, he talked about the way it did “precisely what we noticed with Drive to Survive, which is introduce a model new viewers to a sport that’s been round for a very very long time and [is] not very effectively understood. You try this by way of distinctive storytelling, not by way of the live-ness of the sport.”

That technique, Sarandos argued, lets Netflix “provide this extensive number of sports activities programming for sports activities followers that’s in-season yr spherical” that leans on the corporate’s strengths in storytelling.

(Disclosure: Vox Media Studios produced Full Swing, and The Verge not too long ago produced a collection with Netflix.)

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