Netflix is launching a brand new free Android cellular plan in Kenya that may enable customers to observe a restricted number of its catalog, together with full seasons of choose reveals.
Netflix introduced that beginning this week, the brand new ad-free Netflix cellular plan for Android offers customers the choice to enroll with out having to enter any fee info (although they’ll must confirm that they’re 18 or older and can nonetheless must submit an e-mail deal with to create a login).
A Netflix spokesperson confirmed to The Verge that it’s the primary time the streamer has supplied a free tier. Roughly 1 / 4 of its library will likely be included within the free plan, and customers on this tier will have the ability to watch total seasons of reveals. Netflix mentioned it hopes that customers who get pleasure from utilizing the service will finally improve to one in all its paid subscriptions, which help streaming from TVs and laptops as properly.
Netflix has experimented with free-to-stream content material earlier than in an try and woo new subscribers. It beforehand made some of its content available on YouTube, for instance, and the corporate experimented with a free-to-watch portal with a small number of titles after it completely axed its free trial period within the US. HBO Max, which additionally killed its free trial forward of Marvel Girl 1984’s day-and-date launch on the service, has equally experimented with offering limited episodes without spending a dime to spice up its subscriber numbers.
Netflix’s free Android plan for customers in Kenya launched Monday and can proceed rolling out over the approaching weeks.