Netflix goes to begin publishing a brand new report twice a yr that particulars the most well-liked reveals and flicks on the platform. The primary report, launched at the moment, particulars the most-watched content material from January to June 2023, and it’s maybe the most effective look but at how a lot individuals are truly watching Netflix’s gargantuan library of titles.
“What We Watched: A Netflix Engagement Report” will observe three metrics: hours watched, whether or not a present is offered globally, and a present’s launch date. On this first report, the primary season of The Night time Agent tops the checklist with greater than 812 million hours considered, adopted by Ginny & Georgia’s second season (665.1 million hours considered), The Glory’s first season (622.8 million hours considered), Wednesday’s first season (507.7 million hours considered), and Queen Charlotte: A Bridgerton Story (503 million hours considered). These are solely the highest 5; the total checklist accommodates greater than 18,000 titles. (Content material is included if it has been watched for greater than 50,000 hours.)
Netflix already presents its weekly top 10 lists, however this new report is a a lot wider view of Netflix’s viewership knowledge. Streaming knowledge was a key level of competition through the latest Writers Guild of America strike, and the new contract requires that Hollywood studios should share streaming knowledge with the guild.
In a name with reporters, co-CEO Ted Sarandos didn’t particularly say that the corporate is releasing this knowledge due to this new required transparency, although he acknowledged that Netflix’s strategy to the way it shares knowledge has modified over time.
“Within the earliest days, it actually wasn’t in our curiosity to be that clear as a result of we have been constructing a brand new enterprise and we would have liked room to study,” he says. He additionally argued that creators preferred that as a result of it took stress off the “in a single day rankings” mannequin or weekend field workplace numbers.
Nonetheless, “the unintended consequence of not having extra clear knowledge about our engagement was that it created an environment of distrust over time with producers and creators and the about what was taking place on Netflix,” Sarandos says. By sharing extra knowledge, he says it creates “a greater atmosphere for the guild, for us, for the producers, for creators, and for the press.” Sarandos says the information within the report is “the information that we use to run the enterprise.”
Sarandos additionally defined why Netflix’s key metric is hours considered. “It’s simple to grasp. It mirrors third events like Nielsen within the US. It makes Netflix very simple to match to different streaming companies,” he says.
We don’t know if different streaming companies can be equally open with their streaming knowledge, and I’ve requested Amazon (which runs Amazon Prime), Apple (Apple TV Plus), Disney (Disney Plus and Hulu), NBCUniversal (Peacock), and Warner Bros. Discovery (Max). However for those who’ve been questioning simply how large Wednesday is on Netflix, now you’ll be able to see for your self.
Replace December twelfth, 3:01PM ET: I’ve reached out to different main streaming firms to ask if they’ll share comparable knowledge.