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Friday, December 3, 2021

Netflix checks a TikTok-style feed for youths

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This week, Netflix’s iOS app is beginning a take a look at of a brand new feed for youths that’s designed to indicate quick clips taken from its library of youngsters’s content material, Bloomberg News reports. The “Youngsters Clips” function makes use of the same interface to TikTok or Instagram Reels in an try to floor child-friendly content material. However whereas competing providers are primarily formatted for viewing in portrait, Youngsters Clips’ movies are designed to be seen in panorama.

Youngsters Clips joins the same function Netflix launched to advertise its comedy content material earlier this yr known as “Fast Laughs.” Each options have the same goal: to advertise Netflix’s content material utilizing quick clips much like what customers are already watching on social media. A screenshot of the Youngsters Clips interface shared by Bloomberg exhibits a shortcut for including a title to a watch later checklist.

Netflix has cited TikTok as a serious competitor in previous earnings studies, suggesting these options are aimed toward stealing time away from the service by focusing on extra short-form content material.

Nonetheless, whereas competing social networks are criticized for sucking away hours of customers’ time, Bloomberg Information studies that Youngsters Clips limits the quantity of clips customers can watch in a single sitting to 10 to twenty clips. It appears like a wise limitation in gentle of the youthful viewers the function is designed for.

Youngsters Clips is launching this week in markets together with the US, Canada, Australia, Eire, and Spanish-speaking Latin America. There’s no phrase on if or when the function might come to Android.

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Disclosure: The Verge is at present producing a collection with Netflix.

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