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Netflix’s first dwell sports activities occasion could possibly be a celeb golf event

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Netflix’s first live-streamed sporting occasion could possibly be coming this fall. The Wall Street Journal experiences that the corporate is in talks to create a brand new, celebrity-driven golf event in Las Vegas that would come with among the stars of different sports activities content material on the service like Drive to Survive and Full Swing. (Disclosure: Vox Media Studios produced Full Swing, and The Verge just lately produced a sequence with Netflix.)

The talks are apparently early, however a customized, talent-driven golf event makes excellent sense as Netflix’s first foray into sports activities streaming. Streaming dwell sports activities is high-stakes, arduous, and costly, and the offers for big-name occasions are ever more cutthroat. (Netflix was reportedly making an attempt to wrest Formulation 1 protection away from ESPN, however failed to take action.) There’s a motive that ESPN’s first-ever broadcast was of a slow-pitch softball game, and that Yahoo broadcast a London NFL game within the wee hours of the American morning earlier than making an attempt something extra sophisticated. And even these extra conservative makes an attempt don’t always go well.

Netflix’s personal live-streaming popularity isn’t precisely sterling, both. In April, its Love is Blind dwell reunion present was such a spectacular failure that the service canceled the dwell side of the present altogether. It did, nevertheless, handle to stream a Chris Rock comedy special with none hiccups.

Netflix has been involved in dwell content material since at least 2022, and has signaled its curiosity in sports activities for years, however has at all times stated it’s on the lookout for the appropriate second to get within the recreation. Up to now, the corporate has invested closely in documentaries, to nice success: a lot of individuals credit score Drive to Survive with single-handedly making Formulation 1 common in america, and Full Swing and Break Level have been hits for golf and tennis as nicely. The corporate is even signed as much as do an NFL model, known as Quarterback, that’s scheduled to drop this summer time.

A one-off golf event could possibly be a check case for Netflix — or a sign of technique

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A one-off golf event could possibly be a check case for Netflix to show to leagues and advertisers that it could possibly deal with extra advanced occasions. It may be a sign of technique: the corporate has proven it could possibly use documentaries and behind-the-scenes content material to make individuals care about sports activities they beforehand knew nothing about, so perhaps Netflix’s sports activities technique will probably be extra underwater hockey than NHL hockey and extra toe wrestling than WWE. They’d give Netflix loads of content material to stream, and loads of good mental property to make exhibits about. Don’t be stunned to see Netflix’s sports activities community appear like Drive to Survive, however for each sport you’ll be able to probably think about.



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