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Wednesday, February 28, 2024

New AT&T subscribers will now not get HBO Max as ‘Premium’ replaces ‘Elite’

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One perk most wi-fi carriers provide to drag you to their aspect is a free streaming video-on-demand subscription, however now AT&T gained’t be giving HBO Max to new prospects, and hasn’t changed it with a distinct service both. The provider stealthily discontinued its top-tier Limitless Elite plan for brand spanking new subscribers this week, and added a new one that doesn’t include HBO Max anymore, as reported by Next TV (via FierceWireless).

The brand new high plan is named Limitless Premium, which is available in on the identical $85 a month for a single line. Identical to with the now-grandfathered Elite plan, Premium subscribers get limitless discuss / textual content / knowledge, 4K video streaming, and no slowdowns even when they use lots of knowledge (a promise AT&T introduced for its priciest tier final July). However there’s no streaming video plan included — as an alternative, you get 50GB of cellular hotspot knowledge as an alternative of 40GB.

“HBO Max is a good service, however we always experiment with the options we provide our prospects to provide them the very best worth,” reads an announcement from AT&T to Subsequent TV.

Whereas AT&T is now not feeding binge watcher habits, it does at present bundle some subscription providers for players as an alternative. AT&T has been providing six months of Google Stadia Professional for more than a year and nonetheless does at this time, and it additionally began providing subscribers six months of Nvidia’s rival GeForce Now recreation streaming service in January (although it requires a separate signup.)

AT&T wi-fi prospects also can at present play two particular cloud video games through an online browser resulting from a partnership with Google. Batman: Arkham Knight is nonetheless available until June 15th, and AT&T additionally added a streamable model of Management final month. It’s additionally teased even bigger plans for cloud gaming that may let customers strive a recreation earlier than they purchase it, carrying their progress over to the complete model.

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Even with the video games, it’s arduous to disregard how AT&T + HBO Max allowed the corporate to compete in opposition to the likes of T-Cellular + Netflix and Verizon + Disney Plus. However it is sensible that HBO Max goes away, seeing how AT&T doesn’t personal HBO anymore. The free HBO Max deal started in 2020 again when the carrier still owned TimeWarner and, by association, HBO. However now that the new Warner Bros. Discovery owns HBO as an alternative, AT&T must pay another person for the service, and one massive incentive to supply HBO Max at no cost is gone — AT&T doesn’t have to fret about increasing HBO Max’s subscriber counts anymore.

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