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Wednesday, April 17, 2024

Nikon is buying US digital camera producer RED

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Nikon is buying RED, the corporate based by Jim Jannard (founding father of Oakley) and greatest recognized for digital cinema cameras together with the RED One 4K and V-Raptor X. Actual phrases of the deal weren’t disclosed in Nikon’s press release, which outlined how RED will grow to be a wholly-owned subsidiary of the digital camera firm.

Nikon hopes to make use of the deal to develop into the skilled digital cinema digital camera market, drawing from RED’s “data in cinema cameras, together with distinctive picture compression expertise and coloration science.” RED at present has round 220 workers, per Nikon’s press launch, and has its headquarters in Foothill Ranch, California.

Though greatest recognized for its digital cinema cameras, RED tried to develop into the smartphone market in 2018 with the discharge of the RED Hydrogen One. The cellphone boasted a holographic show and help for modular add-ons, however was a essential failure and was discontinued a year later.

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