The outcomes of the F1 International Survey commissioned by Motorsport Network in partnership with F1 and Nielsen Sports activities had been launched forward of america Grand Prix after responses from greater than 167,000 followers in 187 totally different international locations.
Max Verstappen was named as F1’s hottest driver, being listed as favorite by 14.4% of followers, however McLaren driver Norris was second total with 13.7% forward of 2017 vote winner Lewis Hamilton.
Norris comfortably stood out because the favorite driver with followers 24 and beneath, and loved unrivalled reputation from feminine followers as F1’s audience showed signs of becoming more diverse and younger.
“A win for me is clearly a win on-track, however having these little issues off-track as properly for the workforce and for myself, it is good,” Norris mentioned in response to the survey consequence.
“I clearly do these different issues again house, like streaming on Twitch and so forth, which I’ve not really carried out that a lot of lately. However it’s simply to work together with the followers somewhat bit extra. And I feel that is cool.
“But in addition realizing I can have a little bit of an affect on that youthful technology of children rising up and that age group, and even nonetheless with among the older ones, then it is good to know that they are supporting me.
“That’s a really cool factor to listen to.”
Norris additionally helped McLaren win the vote as followers’ favorite workforce, with its on-track revival this yr being mirrored in a major upswing in reputation as its vote share nearly doubled from 15.8% in 2017 to 29.5% in 2021.
Norris and team-mate Daniel Ricciardo – who completed fourth within the driver vote – helped McLaren rank #1 with 40% of followers within the 16-24 age group. McLaren additionally topped the vote within the UK, US, Australia, Canada and Brazil, in addition to rating first in Europe, the Americas, Center East and Africa.
Daniel Ricciardo, McLaren MCL35M, Lando Norris, McLaren MCL35M
Photograph by: Jerry Andre / Motorsport Images
“I am completely satisfied for the workforce, I assume I am a small a part of that,” Norris mentioned.
“[It’s] simply what we do as a workforce, the issues we do for the followers as properly and with our companions and so forth. Loads of it’s to be a part of the followers as properly. Formulation 1 is not only, ‘are you able to do properly on monitor?’
“There’s a number of different issues, and considered one of them is entertaining the followers and permitting them to see the opposite aspect of you, not simply because the racing driver, however as simply the one that you’re.
“So sure, it’s good that we get our suggestions. It is good that we’re doing a superb job with that.”
Ricciardo known as the survey consequence “encouraging” for McLaren, proving the worth of its off-track occasions and actions to advertise the workforce.
“We do a number of activations away from the circuit, or away from the Sunday 3pm stuff,” Ricciardo mentioned.
“We’re placing in effort to interact and work together with the followers, and it is paying off. It is cool to provide them some extra entry and I assume it is good to know that it is price it.
“The workforce does put a number of effort into that and I’ve at all times been fairly chilled round stuff like that.
“Perhaps I just like the digital camera, I do not know! And Lando as properly is far the identical, so I feel the workforce is fairly pleased with that.”