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Thursday, February 29, 2024

Nothing is opening its first bodily retailer in London

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Nothing will open its first brick-and-mortar retailer in London’s Soho district later this week, providing merchandise like Nothing’s Phone 1 and Ear Stick alongside a variety of Nothing merchandise. Audio merchandise from Teenage Engineering and “curated collections from trend and design manufacturers” can even be obtainable to buy.

The Nothing Retailer is situated at 4 Peter Road (subsequent to Gosh! Comics and the Supreme trend outlet) and can formally open at 11:30AM on Saturday, December tenth, following by on the London-based firm’s promise to open before Christmas. Nothing has beforehand opened pop-up shops to promote its merchandise, however that is the tech firm’s first everlasting store. 

A clear, retro-inspired telephone sales space homes a Nothing Telephone 1, which the shop will use as its official helpline.
Picture: Nothing

“2022 has been a milestone 12 months for Nothing with the launch of our first smartphone, Telephone (1), in addition to Ear (stick), so we’re excited to open the doorways of Nothing Retailer Soho to get much more individuals hands-on with our merchandise,” mentioned Carl Pei, CEO of Nothing in a press launch.

The 785-square-foot retailer spans two tales, and early press photos from the shop-floor reveals a decor impressed by the minimalistic and clear aesthetic of Nothing’s merchandise. A 4,000 flip-dot show (like these utilized in {old} prepare stations) will be discovered biking by photos on an inside wall, whereas a clear telephone sales space containing a Nothing Telephone 1 will likely be used because the official store helpline.

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The shop will likely be open seven days every week, and the primary 100 guests may have an opportunity to purchase one among 100 restricted version laser-engraved Ear Sticks along with unique branded merchandise.

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