A brand new Instagram characteristic permits customers so as to add music to their grid posts — and Olivia Rodrigo is the primary particular person to do it.
The characteristic was launched immediately by Rodrigo, who used it to unveil her new music, “dangerous thought proper?” Instagram customers can connect a music of their option to soundtrack a carousel publish with a number of images or movies, much like how tracks may be added to Tales or Reels. The characteristic seems to be within the strategy of rolling out to customers.
Sadly, The Verge didn’t get a preview of the music and publish underneath embargo, so I can’t actually inform you a lot about it. But when it’s something like “good 4 u” off of her final album, I already prefer it.
Instagram can also be releasing a handful of latest options in addition to this one. First, followers could have a brand new incentive to make Reels: when a fan makes use of the “add yours” sticker to make a video primarily based on a immediate, they’ll have an opportunity to be highlighted by the unique creator or artist. When a creator selects a submission to be highlighted, the video seems on the prime of a touchdown web page, exhibiting different Reels stemming from the sticker immediate. Creators will have the ability to pin as much as 10 Reels to spotlight, and followers will get a notification if their video is chosen by the creator.
Instagram can also be increasing its collaborative publishing feature to incorporate as much as three different accounts as co-authors of posts. The Collabs characteristic permits each private and non-private accounts to collectively share content material and have it seem on every account’s feed.