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Panera Bread introduces Amazon’s palm-scanning cost tech

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Amazon has announced that Amazon One — the e-commerce large’s palm-reading payment technology — can be deployed at Panera Bread areas across the US. The restaurant chain would be the first to leverage Amazon One’s new loyalty card linking capabilities, permitting clients to attach a MyPanera loyalty membership to their Amazon One account and accumulate rewards when paying for purchases with their palm.

Linking the 2 accounts is totally elective. Clients can determine to make use of Amazon One only for funds, only for loyalty rewards, or for each, although Amazon claims that linking a MyPanera membership will permit restaurant employees to greet clients by title and supply a “extremely customized expertise.” Some people (like myself) would discover that just a little jarring, but it surely additionally gives comfort — cost and loyalty rewards are dealt with concurrently by simply scanning your palm, eradicating the necessity to soar between totally different cell apps and coupons on the checkout. Amazon One will initially launch at two Panera cafes within the St. Louis space and can roll out to further restaurant areas “within the coming months.”

A brand new on-line pre-enrollment for Amazon One can be rolling out that barely streamlines the signup course of. Now, anybody with an Amazon account, cell quantity, and a credit score or debit card can begin their Amazon One profile on-line, although clients will nonetheless want to finish their enrollment at a bodily location that gives the Amazon One service.

Amazon launched its biometric cost tech to Amazon Go stores in 2020 through the covid pandemic, claiming that palm recognition not solely allowed the system to be fully contactless but in addition that it was additionally “extra personal” than various biometrics. Since then, Amazon One has rolled out to different Amazon-owned areas like Amazon Go and Entire Meals, in addition to areas at a handful of sports activities arenas, like T-Cell Park.

Experts have expressed some skepticism about Amazon’s privateness claims given its track record. Simply final week, CNBC reported that Amazon was being sued for not informing Amazon Go clients in New York Metropolis that they have been being monitored by facial recognition expertise. Amazon One’s palm-scanning system does supply some conveniences, but it surely’s value remembering this isn’t simply a cost expertise — it’s an identification recognition expertise.

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