Just one in 20 yoghurts aimed toward youngsters are low in sugar, researchers have mentioned, as they urged the federal government to impose restrictions on kid-friendly packaging and the dietary claims they make.
Motion on Sugar, based mostly at Queen Mary College of London, discovered Nestle Rolo Combine-in Toffee yoghurt had the best stage of sugar, with 5 and a half teaspoons per serve – the equal of 16 Malted Milk biscuits.
The well being consultants checked out 100 youngsters’s yoghurts and located 63% contained a 3rd or extra of the utmost day by day consumption for added sugars (19g) per serving for a kid aged between 4 and 6.
They warned a “well being halo” was being created round merchandise which function dietary claims suggesting they’re wholesome whereas containing added sugar, syrups and fruit concentrates.
Dr Kawther Hashem, a registered nutritionist and marketing campaign lead at Motion on Sugar, warned that folks can simply be misled when selecting objects on the grocery store.
“Typically firms attempt to avert our eyes from seeing the numerous quantity of sugar listed within the substances and vitamin tables, through the use of healthy-sounding claims and cartoony photographs on the entrance of the pack,” she mentioned.
“Given solely 5% of yoghurts with child-friendly packaging would have a green-coloured label as being ‘wholesome’ for sugar, meals firms should make each effort to scale back the sugar in these merchandise, notably those focused so explicitly in the direction of youngsters.”
It’s as much as meals corporations to be extra accountable relating to sugar content material, mentioned Graham MacGregor, chairman of Motion on Sugar and professor of cardiovascular drugs at Queen Mary College of London.
“With 10 youngsters out of each class of 30 leaving main college both obese or overweight, it’s crucial that meals firms act extra responsibly and decide to reformulate sugar, salt and calorie discount as a substitute of foisting unhealthy merchandise on us that include child-friendly packaging with deceptive vitamin and well being claims,” he mentioned.
A Division of Well being spokesperson mentioned: “Childhood weight problems is without doubt one of the greatest well being challenges that this nation is dealing with and we’re taking important motion to drive the foods and drinks business to scale back sugar content material.
“There may be extra to do and later this 12 months we will likely be launching a session into toddler meals advertising and marketing and labelling as a part of our efforts to arm dad and mom with the most effective data.
“We’re additionally proscribing the promoting of meals excessive in fats, salt and sugar, altering the regulation to scale back promotions of much less wholesome meals and implementing calorie labelling in giant eating places, cafes and takeaways.”