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Wednesday, May 22, 2024

Patreon podcasters can now use Spotify to distribute unique content material

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Patreon podcasters will now have the ability to put their premium content material in entrance of hundreds of thousands of Spotify customers.

A brand new integration with Spotify is offered beginning as we speak, permitting podcasters to distribute premium content material on Spotify. The characteristic was first introduced earlier this year and is now accessible to all creators and followers.

When a creator hyperlinks their two accounts, Patreon-exclusive episodes will seem on a brand new Spotify web page, with lock and “paid” tags on episodes behind the paywall. In the event that they’re not a Patreon subscriber, a pop-up will direct them to turn out to be a paying patron to entry the episode. All current and future episodes will likely be accessible for streaming.

Subscribers also can hyperlink their accounts and hearken to Patreon-exclusive content material immediately on Spotify. Creators themselves need to activate the syncing to ensure that listeners to entry the episodes.

Patreon is vastly in style for paid podcasts, but it surely’s been difficult for creators to lock down their unique reveals. Some present private RSS feeds so subscribers can hear within the app of their selection, however that hyperlink may be shared round to individuals who don’t pay. Creators can lock down their reveals by publishing them to Patreon immediately, however then followers needed to hear contained in the Patreon app. And both means, listening in Spotify wasn’t an choice.

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Podcasters will have the ability to add promotional banners to their free Spotify pages, directing listeners to the unique content material web page. Banners are available to podcasters on platforms in addition to Patreon as properly.

Patreon-exclusive episodes are coming to Spotify at a time when Spotify’s personal podcasting playbook is due for a revamp — the corporate has juggled a collection of high-profile departures, public dust-ups, and rounds of layoffs resulting in canceled authentic reveals.

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